How to Write Copy That Converts

how to write copy that convertsWriting copy to effectively support and promote your business is a challenge.

Everyone responds to the written word differently, so phrases and words that appeal to some may not appeal to others.

The tone of your copy is an important factor of that way customers perceive and respond to your brand. Professional, informative copy attracts different customers and users than informal, funny copy.

So how do you strike the right balance and write copy that converts?

How to Write Copy That Converts

Consider the channel

Your copy should differ based on the channel it’s going to be presented on. Social media post copy is a lot different than website landing page copy, and if it’s not, you won’t see much success on either.

Examples of channels are social networks, mobile devices, forums, and websites. Consider the channel your copy is going to when you write it to ensure you’re appealing to the audience that will see it.

Choose bold headlines

Copy that converts is never an accident. Bold, interesting headlines are one of the first things visitors notice when they visit your website or another one of your business’ channels.

If your headlines aren’t interesting and pulling users in, you’re losing customers.

Write to and for the reader

Copy should be written for the reader. This might sound obvious, but if it were, we wouldn’t see as much overly-promotional content floating around the internet as we do. Your readers don’t care about your business, your product, your service–they only care how it affects or benefits them.

Don’t think this means you should write endlessly about the benefits of your product, though. Write what you think will be truly interesting or valuable to your reader. Trust that by offering value through your copy and content, you are making your brand more reliable and trustworthy. That pays off.

Be succinct

We’ll keep this one short and sweet: Don’t write a paragraph if you can hit all the talking points in a sentence. When writing copy that converts, the rule is: Be succinct. Trim your copy of fat and gristle so it’s clear, short, and easy to digest for your readers.

Follow these rules for writing copy that converts and you’ll notice immediate improvements in your conversion and engagement rates. Check out the Related Posts below for more information on writing content for your website, social media channels, and blog.

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