Tag Archives: smm

The Recommended Times to Post on Social Media

Running the social media channels for your business or blog? You’re likely using a scheduling program’s optimized posting time suggestions or assumptions like “post at lunchtime” to schedule your posts, but that’s not netting you the results you’re looking for. People tend to use social media in predictable patterns throughout the day, and a lot of research has gone into finding the best times to post on social media – no matter who your audience is. Without spending a dime on expensive research or trial and error, schedule your posts at the times you’ll see below to get the most …

How to Write Copy That Converts

how to write copy that converts

Writing copy to effectively support and promote your business is a challenge. Everyone responds to the written word differently, so phrases and words that appeal to some may not appeal to others. The tone of your copy is an important factor of that way customers perceive and respond to your brand. Professional, informative copy attracts different customers and users than informal, funny copy. So how do you strike the right balance and write copy that converts? How to Write Copy That Converts Consider the channel Your copy should differ based on the channel it’s going to be presented on. Social …

Is Social Media Risky for Small Businesses?

social media risky

As a small business owner, you’ve probably seen some examples of small businesses that have no business being on social media. They don’t post often enough (or they post way too much). They churn out uninteresting posts, neglect the audience for long stretches of time, and fail to ever register any real engagement. Maybe these experiences have caused you to believe that small businesses shouldn’t waste their time with social media. I would say that in some cases, you’re right–but in most cases, small businesses can and do use social media to fuel their growth and make their businesses stronger …

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