Tag Archives: Content Marketing

The Complete Inbound Marketing Website Checklist

Inbound marketing is what you’ll need to focus on to get your website noticed by your target audience and begin converting them into customers. Start concentrating your efforts on inbound marketing from the start to ensure you don’t waste time sending the wrong people to your website. Here’s an inbound marketing website checklist you can use to evaluate your website’s needs and weak areas. The Complete Inbound Marketing Website Checklist A. Understanding inbound marketing A working understanding of the goals of inbound marketing is important if you want to get it right! Inbound marketing is any marketing method you use …

5 Website Changes That Will Reduce Your Bounce Rate

Have you noticed your website’s bounce rate increasing? Has it always been a little high? The industry you’re in has a lot to do with what your bounce rate goals should be. Landing pages have a much higher average bounce rate than login portals or retail websites. You don’t want to create goals that are too lofty to reach, but it’s always smart to take steps to keep visitors on your site longer and reduce your bounce rate. How to Reduce Bounce Rate Here are 5 changes you can make to reduce your bounce rate and keep visitors on your …

Writing Amazing Headlines That Make People Click [Quick Read]

writing amazing headlines that make people click

What made you click on this article? The headline probably had something to do with it. Right away, the headline told you what the post would be about and provided some extra information in brackets. Imagine if the headline had been How to Write Headlines That Get More Clicks. Would it have appealed to you as strongly? Writing amazing headlines that make people click is less of an art and more of a science. That is, we’ve figured out the formulas that seem to work and those that definitely don’t. Steer clear of clickbait Surprisingly, many bloggers and writers are …

3 Steps That Make Your Content Go Viral

What is viral content? Viral content starts out like all other content–it’s written or created with an audience in mind. What makes viral content different, however, is the way it’s received by the audience. Instead of drawing a few clicks and likes here and there, viral content takes on a life of its own once it starts being shared by a small group of people and grows. At the heart of viral content is share-ability, or how appropriate readers deem the content for sharing. A lot of great, well-written or designed content fails to go viral simply because it’s not …

The 5 Most Valuable Website Metrics to Measure

There are a plethora of free and paid tools available that allow you to track the analytics and metrics related to your website and content marketing efforts. Every tool offers similar information, although some require you to pay more for certain features. Using a web analytics tool to measure and track your progress online can be overwhelming. There are so many metrics to measure—how do you know which ones are the most important? Which metrics reveal the bottom line? We use Google Analytics to follow our website and content marketing efforts, but any tool you decide to use will be fine.  …

How to Write Copy That Converts

how to write copy that converts

Writing copy to effectively support and promote your business is a challenge. Everyone responds to the written word differently, so phrases and words that appeal to some may not appeal to others. The tone of your copy is an important factor of that way customers perceive and respond to your brand. Professional, informative copy attracts different customers and users than informal, funny copy. So how do you strike the right balance and write copy that converts? How to Write Copy That Converts Consider the channel Your copy should differ based on the channel it’s going to be presented on. Social …

How to Get the Most Out of One Piece of Content

You’ve created a great blog post, page or another type of content. What’s next? How do you get the most out of the content you worked so hard to create? It’s not as easy as just publishing it on your website and waiting for people and search engines to find it. There are many other things you can do to add value to your content and make it much better. Here are some of the ways you can get the most out of every piece of content you create. Turn it into an Infographic An infographic is a very powerful …

4 Ways to Connect Content to Social Media

Outbound vs. Inbound Marketing

Content shouldn’t stand alone on your website. There should be a fluid relationship between your website, your content, and your social media presence. If you’re writing great content but aren’t promoting it properly on social media, you’re wasting your time. Here are 4 ways to connect content to social and improve your marketing efforts. Include a mix of post topics and types We’ve all seen companies that only seem to post promotional content. It’s like they think if they have the attention of a potential customer, they should just start rambling about what is great about their brand. Unfortunately, people …

20 Blog Post Ideas to Drive Traffic to Your Website

blog post ideas that drive traffic

Your website might need a traffic boost for any number of reasons. One of the best tried-and-true ways to drive traffic to your website is through targeted blog posts that offer your visitors something special: Value, guides, inside information, strategy tips, or even an interesting perspective. No template will work exactly the same for every industry, so take the 20 blog post ideas we’ve outlined below and give them your own twist to appeal specifically to your visitors and audience. One of the important components of the blog post ideas below is that they are ‘evergreen content’ ideas that won’t …

What’s the Difference Between Bounce Rates, Open Rates, and Click Rates?

difference between bounce rates open rates click rates

What’s the difference between bounce rates, open rates, and click rates in email marketing? We won’t waste any time telling you about how important email marketing is for your business. We’re going to assume you already know that. Below, we’ll talk about bounce rates, open rates, and click rates. At the bottom, there’s a short exercise you can complete. Play detective to find out what is going on with the email campaigns based on the level of bounce, open, and click rates they received. Bounce Rate The term bounce rate refers to the amount of your emails that are sent to invalid …

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