The Complete Inbound Marketing Website Checklist
Inbound marketing is what you’ll need to focus on to get your website noticed by your target audience and begin converting them into customers. Start concentrating your efforts on inbound marketing from the start to ensure you don’t waste time sending the wrong people to your website. Here’s an inbound marketing website checklist you can use to evaluate your website’s needs and weak areas. The Complete Inbound Marketing Website Checklist A. Understanding inbound marketing A working understanding of the goals of inbound marketing is important if you want to get it right! Inbound marketing is any marketing method you use …
5 Website Changes That Will Reduce Your Bounce Rate
Have you noticed your website’s bounce rate increasing? Has it always been a little high? The industry you’re in has a lot to do with what your bounce rate goals should be. Landing pages have a much higher average bounce rate than login portals or retail websites. You don’t want to create goals that are too lofty to reach, but it’s always smart to take steps to keep visitors on your site longer and reduce your bounce rate. How to Reduce Bounce Rate Here are 5 changes you can make to reduce your bounce rate and keep visitors on your …
Writing Amazing Headlines That Make People Click [Quick Read]
What made you click on this article? The headline probably had something to do with it. Right away, the headline told you what the post would be about and provided some extra information in brackets. Imagine if the headline had been How to Write Headlines That Get More Clicks. Would it have appealed to you as strongly? Writing amazing headlines that make people click is less of an art and more of a science. That is, we’ve figured out the formulas that seem to work and those that definitely don’t. Steer clear of clickbait Surprisingly, many bloggers and writers are …
3 Steps That Make Your Content Go Viral
What is viral content? Viral content starts out like all other content–it’s written or created with an audience in mind. What makes viral content different, however, is the way it’s received by the audience. Instead of drawing a few clicks and likes here and there, viral content takes on a life of its own once it starts being shared by a small group of people and grows. At the heart of viral content is share-ability, or how appropriate readers deem the content for sharing. A lot of great, well-written or designed content fails to go viral simply because it’s not …
The 5 Most Valuable Website Metrics to Measure
There are a plethora of free and paid tools available that allow you to track the analytics and metrics related to your website and content marketing efforts. Every tool offers similar information, although some require you to pay more for certain features. Using a web analytics tool to measure and track your progress online can be overwhelming. There are so many metrics to measure—how do you know which ones are the most important? Which metrics reveal the bottom line? We use Google Analytics to follow our website and content marketing efforts, but any tool you decide to use will be fine. …
How to Create and Promote a Free Course Using Udemy
Thinking about creating a free course to promote your business or blog? That’s a smart idea, and it’s really simple to get started. We put together a quick guide for those looking to create and promote a free course using Udemy. The process can be completed in just 4 steps: Plan, Create, Publish, and Promote. How to Create and Promote a Free Course Using Udemy 1. Plan the Course Don’t get excited and try to start creating your course before you plan it! The planning stage should include careful consideration of the industry/niche and topics you will cover in the …
How to Write Copy That Converts
Writing copy to effectively support and promote your business is a challenge. Everyone responds to the written word differently, so phrases and words that appeal to some may not appeal to others. The tone of your copy is an important factor of that way customers perceive and respond to your brand. Professional, informative copy attracts different customers and users than informal, funny copy. So how do you strike the right balance and write copy that converts? How to Write Copy That Converts Consider the channel Your copy should differ based on the channel it’s going to be presented on. Social …
4 Ways to Connect Content to Social Media
Content shouldn’t stand alone on your website. There should be a fluid relationship between your website, your content, and your social media presence. If you’re writing great content but aren’t promoting it properly on social media, you’re wasting your time. Here are 4 ways to connect content to social and improve your marketing efforts. Include a mix of post topics and types We’ve all seen companies that only seem to post promotional content. It’s like they think if they have the attention of a potential customer, they should just start rambling about what is great about their brand. Unfortunately, people …
Why Customer Service is the Most Effective Marketing Tool
When we think about marketing tools, chances are, customer service isn’t one of them. Instead, we’re thinking about web-based tools that are pretty complex at their core, but exist to make marketing our business easier. We don’t often picture customer service as a ‘tool,’ per se, but that’s exactly what it is. Webster defines tool as “a device or implement used to carry out a particular function.” Good customer service will help with several of your business’ marketing functions; removing sales barriers, connecting with customers, answering questions and solving problems, and most importantly, driving sales. So what defines good customer …
5 Common Misconceptions About Blogging for Your Business
Your business has set up a great website, but how much attention have you given your business blog? Blogging is an efficient way to create content that can be seen by your target audience and result in conversions. But there are a lot of common misconceptions about blogging that, if followed, will run your blog into the ground and harm your business’ online reputation. You want to avoid making these blogging mistakes to ensure your brand is considered relevant, useful, and up-to-date. Here are 5 common misconceptions about blogging for your business. (1) A business blog is purely for promotion. …
