Tag Archives: writing content

How to Write Copy That Converts

how to write copy that converts

Writing copy to effectively support and promote your business is a challenge. Everyone responds to the written word differently, so phrases and words that appeal to some may not appeal to others. The tone of your copy is an important factor of that way customers perceive and respond to your brand. Professional, informative copy attracts different customers and users than informal, funny copy. So how do you strike the right balance and write copy that converts? How to Write Copy That Converts Consider the channel Your copy should differ based on the channel it’s going to be presented on. Social …

20 Blog Post Ideas to Drive Traffic to Your Website

blog post ideas that drive traffic

Your website might need a traffic boost for any number of reasons. One of the best tried-and-true ways to drive traffic to your website is through targeted blog posts that offer your visitors something special: Value, guides, inside information, strategy tips, or even an interesting perspective. No template will work exactly the same for every industry, so take the 20 blog post ideas we’ve outlined below and give them your own twist to appeal specifically to your visitors and audience. One of the important components of the blog post ideas below is that they are ‘evergreen content’ ideas that won’t …

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