Tag Archives: Social Media Marketing

The Recommended Times to Post on Social Media

Running the social media channels for your business or blog? You’re likely using a scheduling program’s optimized posting time suggestions or assumptions like “post at lunchtime” to schedule your posts, but that’s not netting you the results you’re looking for. People tend to use social media in predictable patterns throughout the day, and a lot of research has gone into finding the best times to post on social media – no matter who your audience is. Without spending a dime on expensive research or trial and error, schedule your posts at the times you’ll see below to get the most …

How to Write Copy That Converts

how to write copy that converts

Writing copy to effectively support and promote your business is a challenge. Everyone responds to the written word differently, so phrases and words that appeal to some may not appeal to others. The tone of your copy is an important factor of that way customers perceive and respond to your brand. Professional, informative copy attracts different customers and users than informal, funny copy. So how do you strike the right balance and write copy that converts? How to Write Copy That Converts Consider the channel Your copy should differ based on the channel it’s going to be presented on. Social …

Is Social Media Risky for Small Businesses?

social media risky

As a small business owner, you’ve probably seen some examples of small businesses that have no business being on social media. They don’t post often enough (or they post way too much). They churn out uninteresting posts, neglect the audience for long stretches of time, and fail to ever register any real engagement. Maybe these experiences have caused you to believe that small businesses shouldn’t waste their time with social media. I would say that in some cases, you’re right–but in most cases, small businesses can and do use social media to fuel their growth and make their businesses stronger …

5 Signs You’re Not Investing Enough in Social Media

investing in social media

There’s a good chance your business isn’t spending enough on social media. Because social media is a relatively new specialization area in marketing, many businesses simply aren’t doing it right. They haven’t learned the best practices and are skeptical of spending too much money on something they consider a risky investment. Is your company focusing enough attention on social media in its marketing plan? Try our 4 step litmus test for your social content if you’re not sure. If you’re not investing enough in social media, it will be apparent in your engagement rates, follower and fan counts, and amount …

Expert Tips to Help you Become Smarter with Social Media Marketing

Social Media Marketing

If you’re struggling to master the art of social media marketing, you are not alone. It can be challenging to automatically know the best ways to utilize social media when it comes to your marketing efforts. What once started as a platform for casual interactions has transformed into something much more. Social media is now one of the most important marketing platforms for businesses and has become the people adults and teenagers show off to the world what they enjoying, what they are doing, and what is going on in their lives. One of the reasons it’s become a marketing …

The Basics of Social Media Marketing for New SMM Managers

SMM Managers

If you’ve just joined the world of social media marketing, you may need a little guidance as to where to start. How do you incorporate social media into your marketing efforts as a blogger, freelance business owner or other solopreneur? It’s may seem overwhelming and that you aren’t sure how to proceed, but it’s pretty simple once you get the feel for each social media platform. Understanding the basics will be a good way to get started and you can always get into the more complicated tricks as you get the hang of each site. SMM doesn’t have to be …

How should you Approach Social Media Marketing as a Beginner?

Social Media Marketing

Beginners often discover Social Media Marketing is very powerful. However, they don’t really know where to start. Here are some of the tips you can use to make social marketing easier. Choose your Platforms Sometimes, it’s easier to start with just one of the major platforms. However, if you want to use more than one, you can certainly find success with multiple social platforms. Most will start with Facebook, Twitter, Pinterest and/or Google+. Some social sites are better for specific types of websites and marketing plans. Make sure you choose the right platform before you start your social media marketing …

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