Social Media

Social Media

As one of the most powerful marketing methods and one of the best ways to create great SEO, social media has become incredibly important to webmasters and bloggers. It goes beyond just sharing content on Facebook and Twitter. The inner workings of social media may seem overwhelming, but they don’t have to be.

An aggressive social media strategy perfectly compliments your search engine optimization strategy. You can gain market share through social media, along with many SEO benefits. If you want to leverage the power of social media, you need the right tools, the right tips and the right strategies.

Our blog posts in the social media category look closer at the many different strategies to take full advantage of sites, such as Facebook, Twitter, Google+, Tumblr, Digg and many others. If you want to use social media, and you don’t understand the best strategies on the market; our blog posts can help you.

Most Recent Social Media Posts

Providing Customer Service Through Social Media is Now Essential

The trend has been indicating for a while that customers expect their favorite brands to be not just responsive, but also active on social media. As social media becomes further ingrained in the marketing and buying processes, small and midsize businesses will have to join larger, corporate brands on social media to meet customers where they’re already spending time. Social media is gaining importance As marketing techniques continue to shift away from physical materials and traditional marketing avenues, small businesses can transition to providing customer service through social media in order to have a real chance at remaining relevant in …

The Recommended Times to Post on Social Media

Running the social media channels for your business or blog? You’re likely using a scheduling program’s optimized posting time suggestions or assumptions like “post at lunchtime” to schedule your posts, but that’s not netting you the results you’re looking for. People tend to use social media in predictable patterns throughout the day, and a lot of research has gone into finding the best times to post on social media – no matter who your audience is. Without spending a dime on expensive research or trial and error, schedule your posts at the times you’ll see below to get the most …

The 5 Minute YouTube Content Marketing Plan

5 minute youtube content marketing plan

  You can start marketing your brand on YouTube quickly by following along with this guide. In this post, we will focus on using your new YouTube channel as the core of your online presence that will support your website. You’ll create your channel, upload a video, promote your video, and start discussions with the YouTube community. Here’s how to get started right now! Create your YouTube channel Create a YouTube channel using your Google+ username or by creating a new one. Make sure you check the “Allow comments” and “Allow subscribers” on the Info and Settings menu. If you …

How to Write Copy That Converts

how to write copy that converts

Writing copy to effectively support and promote your business is a challenge. Everyone responds to the written word differently, so phrases and words that appeal to some may not appeal to others. The tone of your copy is an important factor of that way customers perceive and respond to your brand. Professional, informative copy attracts different customers and users than informal, funny copy. So how do you strike the right balance and write copy that converts? How to Write Copy That Converts Consider the channel Your copy should differ based on the channel it’s going to be presented on. Social …

4 Ways to Connect Content to Social Media

Outbound vs. Inbound Marketing

Content shouldn’t stand alone on your website. There should be a fluid relationship between your website, your content, and your social media presence. If you’re writing great content but aren’t promoting it properly on social media, you’re wasting your time. Here are 4 ways to connect content to social and improve your marketing efforts. Include a mix of post topics and types We’ve all seen companies that only seem to post promotional content. It’s like they think if they have the attention of a potential customer, they should just start rambling about what is great about their brand. Unfortunately, people …

Is Social Media Risky for Small Businesses?

social media risky

As a small business owner, you’ve probably seen some examples of small businesses that have no business being on social media. They don’t post often enough (or they post way too much). They churn out uninteresting posts, neglect the audience for long stretches of time, and fail to ever register any real engagement. Maybe these experiences have caused you to believe that small businesses shouldn’t waste their time with social media. I would say that in some cases, you’re right–but in most cases, small businesses can and do use social media to fuel their growth and make their businesses stronger …

When Should You Schedule Social Media Posts for Each Network?

Social Media Posts

Have you ever wondered if your social media efforts should be strategized? You may be used to tweeting or updating your Facebook status at any point in the day when it feels right. Maybe you feel that logging on can be done at any time without any difference in results. In reality, your targeted audience is logging on at certain times of day and is more likely to see what you post if you plan ahead. While you may have thought there is no best time of day to post, there should be much consideration into your social media strategy. …

5 Signs You’re Not Investing Enough in Social Media

investing in social media

There’s a good chance your business isn’t spending enough on social media. Because social media is a relatively new specialization area in marketing, many businesses simply aren’t doing it right. They haven’t learned the best practices and are skeptical of spending too much money on something they consider a risky investment. Is your company focusing enough attention on social media in its marketing plan? Try our 4 step litmus test for your social content if you’re not sure. If you’re not investing enough in social media, it will be apparent in your engagement rates, follower and fan counts, and amount …

Which Rules Should you Follow in 2016 with Google+ Marketing?

With it being a new year and a time for change, it’s a great time to look at your marketing efforts for 2016. Google+ is a great method for focusing on this year as long as you know a few basic rules to follow while you do so. While some may use the social network for sharing funny pictures and videos, the site is primarily a place for marketers, business owners, and experts in various industries to connect and promote. It’s similar to LinkedIn in its professionalism but it’s underutilized by some even though it’s the perfect place to generate …

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