Social Media

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Which Up-and-Coming Social Platforms Should you be Aware of?

Up-and-Coming Social Platforms

You are probably accustomed to using social media platforms like Twitter and Facebook to spread the message about your website or blog. These are necessary ways to engage with the world through social media and attract more of your target audience in the process. The problem is that these social media platforms were the start to the idea and some new concepts have developed since then. They may someday be “out with the old” and you’re going to want to become “in with the new.” We can all agree that businesses see more success when they have a strong social …

How can you Create a Better Bond Between Your Social Media and Your Website?

Bond

Do you feel that your website and social media page don’t seem to be in sync? Unfortunately if they are not, this can be a huge problem. They really need to be connected well because that is the best way to grow your audience, be effective in reaching more people and developing a stronger customer loyalty. Why would social media matter when you already have a great website? Well, your website is the basis for your company’s online presence featuring your contact information, your “about” section, pricing information and your logo but your social media pages are for engaging with …

The Basics of Social Media Marketing for New SMM Managers

SMM Managers

If you’ve just joined the world of social media marketing, you may need a little guidance as to where to start. How do you incorporate social media into your marketing efforts as a blogger, freelance business owner or other solopreneur? It’s may seem overwhelming and that you aren’t sure how to proceed, but it’s pretty simple once you get the feel for each social media platform. Understanding the basics will be a good way to get started and you can always get into the more complicated tricks as you get the hang of each site. SMM doesn’t have to be …

Is a Social Media Provider or Website a Better Choice?

Social Media vs. Website

Are you trying to determine between running a company website and simply doing everything through social media? It can be a little overwhelming to try to use every online outlet to make your presence known but there are benefits to every route. There are many social media platforms you can use but not everybody uses Twitter, Google+, LinkedIn and Facebook while some people are all about social media and aren’t likely to check out your website. What is going to be most effective for your business’s goals is what you need to do but that requires weighing the options between …

A Quick Guide to Conducting a Twitter Audit

Twitter

Twitter is such a popular social media platform because it’s simple to use and offers a way for people to quickly pass on valuable information in a short period of time. Whether you are trying to keep up with friends and family or you want to be able to easily connect with your clients, Twitter is a hard social media option to beat. In fact, the site sees around 6,000 tweets sent on average every second, which adds up to around 500 million tweets every day! Knowing this information, it’s no wonder you may want to get active on the …

What Type of Facebook Content Causes More Engagement?

Facebook is a great way to get your customers to engage with you and others about your company. It’s easy to set up your fan page on Facebook but the challenge comes when it’s time to build your following and to understand the ways to increase engagement. While it’s important that you are capable of posting with the proper grammar, punctuation, spelling and have the ability to portray your clever wit, there’s actually more to it than that. You need to be able to post content on Facebook that features a call-to-action, has great photos or designs, offers something relatable …

What should you Know about Effective Google+ Marketing in 2015?

Google+

Google+ is becoming an important market for businesses to take seriously when it comes to marketing their company. It’s not to be taken lightly for sharing humorous links or pictures; rather, Google+ is a huge marketing tool that you should be using in 2015. Industry experts and business owners are recognizing the tool as a way to connect to audiences in a professional way. Similar to the professional networking site LinkedIn, Google+ offers tools to categorize your connections, it works as a traffic generation tool and you’ll gain a loyal following if you use it right. Here are some rules …

What are the Best Practices for Social Customer Service?

Social Customer Service

Businesses rely on social channels to improve their business’s success. Not only does it make it easy to raise brand awareness but it connects potential users and offers a direct channel to your current users. You can talk to your users and they can talk to you but in some cases, it isn’t always a positive exchange. Having social media as a tool for your customer service definitely helps your customers feel heard in a comfortable environment. Plus, it lets your customers know that you care. Understanding the best practices for social media customer service is crucial and if done …

What’s it Take to Get Success from Social Marketing?

Once you’ve decided to start using social media for your website’s marketing, you may have noticed you’re gaining increased exposure and have been able to acquire more customers. In some cases, it’s not as simple as advertising on Facebook and watching your ad bring in the sales; sometimes you have to pay for posts and in other times you can use social media marketing for free. By learning the difference between paid and organic social media marketing, adding in pictures and hashtags, and knowing the right time to market, you can become more successful on social media marketing. Here is …

Why Might a Sim City Player Make a Good Social Media Manager?

Social Media Manager

For those that have tried any of the Sim games, you may have found they have an addictive quality to them. They work as a simulation of real life in video game form allowing the user to give their Sim a job, a home, daily tasks and to build a whole city. Millions of copies of the games have been sold over the years even though it was first released back in the 80s. The game has changed its name to now say SimCity Classic but the simulation is the same other than the extended ability to create an entire …

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