Social Media

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4 Ways to Integrate Social Media Into Your Website

integrate social media website

A strong social media presence doesn’t mean much if it’s not driving traffic to your website, and your website won’t accomplish much if you’re not promoting your content on social media. Social media and websites like yours need each other to survive. To get the most engagement and visibility, you need to integrate your social media accounts into your website. Here are 4 ways you can do it. 4 Ways to Integrate Social Media Into Your Website 1. Social logins This is a big one, so listen up: 73% of users are more likely to sign up or register with …

What Should you Know about Pinterest Marketing This Year?

Are you using Pinterest for a marketing opportunity right now? It’s a great way to show off what your business can do and people are on Pinterest non-stop. This is the year to make sure you are utilizing Pinterest for all that its worth instead of looking at it as an extra tool in your box. What is all the fuss over Pinterest? It’s image-central and people want visuals. The visual content over text-only is a winner for Pinterest and that’s another reason that Instagram has blown up. Just like Facebook and Twitter posts get more attention when an image …

How to Connect with Your Target Audience Through Content

target audience

It’s hard to forget about your target audience. After all, they’re the reason you do business and their wants and needs are at the forefront of every decision you make for your company. But sometimes, when we’re creating content for our business and marketing it, we lose sight of the big picture and start to get stuck in ruts. We write a lot of self-promotional content because we’ve seen others do it on their blogs. Those blogs don’t get much engagement, and aren’t well-known, but who knows? Maybe they’re getting tons of leads from promotional posts. Maybe not. Your target …

5 Common Web Design Mistakes and How to Avoid Them

The importance and value of web design becomes clear when you compare a well-designed site with a poorly designed one. It can be difficult to put your finger on the elements of a site that don’t appeal to you, and sometimes the problem is combination of design issues overlapping. If you’re hiring a web designer to build and design your small business’ website, take note of these 5 common web design mistakes that will tarnish your website and how you can avoid them. Web Design Mistake #1: Flash with no function A website that looks nice but doesn’t let a …

Promote Your Brand with Rich Pins on Pinterest

Pinterest is a highly visual social network. Brands that rely on visuals to sell their product can do really well on the site, which has over 100 million active users–of which women make up 85%. The problem that many brands experienced with Pinterest in the past was the challenge of getting users to leave Pinterest to visit their website. Most people use Pinterest to continually scroll through ideas and don’t often leave the site to get more details on one pin they liked. That’s why Pinterest created Rich Pins, special pins that include additional information right on the pin itself, …

The 4-Step Litmus Test for Your Social Media Content

The way your business uses social media says a lot about your brand, and if you’re making rookie mistakes, you risk losing credibility in the eyes of your audience. If your business is actively using social media, you’re on the right track, but being active doesn’t mean you’ll be successful in using social media to market your business. You have to ensure your content is shareable, interesting, and valuable to your audience while balancing the art of promoting your business successfully. Read on to learn about the most common rookie social media mistake–and how you can steer clear of it.

Expert Tips to Help you Become Smarter with Social Media Marketing

Social Media Marketing

If you’re struggling to master the art of social media marketing, you are not alone. It can be challenging to automatically know the best ways to utilize social media when it comes to your marketing efforts. What once started as a platform for casual interactions has transformed into something much more. Social media is now one of the most important marketing platforms for businesses and has become the people adults and teenagers show off to the world what they enjoying, what they are doing, and what is going on in their lives. One of the reasons it’s become a marketing …

Why Most People Don’t Like Social Media Promotions and How You can Make Yours Better

Better Social Media Promotions

Have you considered the fact that most people can’t stand social media promotions? Why do people hate it? When you find it a good way to promote yourself, it feels like you’re stuck between a rock and hard place. You don’t want potential customers to loathe your social media promotions while you don’t want to miss out on the promotional opportunity. Most people sign up for sites like Facebook and Twitter to keep in touch with old friends or have an easier way to send new pictures of your family to relatives, so when people start seeing advertisement, it gets …

What are the Most Common Google+ Mistakes?

Google+

Google+ is a great place to find customers and connect, plus, many people can use it to make groups for connecting with family and colleagues. There are some common mistakes people make when they use this social media platform that they don’t even realize. For example, it’s easy to treat Google+ like another version of Facebook which it’s really quite different in how it should be used. Some people forget to utilize the Circles feature and separate their followers by the appropriate groups. Others forget to engage customers and simply use it as a promotional tool. When you think you …

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