Posted on February 21, 2017 By
Having a blog for your business website can be very powerful. However, it’s also possible to make plenty of mistakes. Here’s a quick look at the top five mistakes made when blogging for your business website. No Direction for Content Bloggers not blogging for business may be able to write whatever they want and get away with it. You, as a business owner, cannot do this and expect results. There hast to be a clearly laid out plan for your content. It starts with figuring out why you’re blogging. If you’re a local landscaping company, maybe you want to blog …
Read More
Posted on February 7, 2017 By
Sometimes you get into a creative rut and you just can’t get your brain working again. You need some tricks to trigger that creativity inside of you to create some great new blog topics. You feel like you’ve already written about everything in your industry and you just don’t have much of anything new to talk about. The good news is that there are easy ways to kickstart that creativity in order to create some great new blog topics. From writing about your inspirations to creating some evergreen content, here is a look at some ways to create some excellent …
Read More
Posted on January 31, 2017 By
If you’ve made the decision to start a blog but you’re not sure where to start, you may want to focus on setting the tone with your first blog post. After creating a website with a great design, choosing a domain, and obtaining a hosting service, you can now start publishing blog posts as often as you’d like. Deciding where to start is sometimes the challenge, with the first post being the place that triggers the next post and the next. Sometimes just starting with some great ideas, writing the post using an outline, and worrying about the right images …
Read More
Posted on April 27, 2016 By
Running a blog long-term leaves you with writer’s block a lot. It’s not always easy to come up with interesting blog post ideas that haven’t been “done to death” and will appeal to your readers. In a stroke of creative genius, we came up with 64 blog post ideas that can be returned to again and again for fresh, interesting content on your blog (actually, we consulted a ton of other big lists, picked the very best topics, and put our own spin on them). We’re not going to waste a lot of time explaining why you need interesting, readable …
Read More
Posted on April 6, 2016 By
Running the social media channels for your business or blog? You’re likely using a scheduling program’s optimized posting time suggestions or assumptions like “post at lunchtime” to schedule your posts, but that’s not netting you the results you’re looking for. People tend to use social media in predictable patterns throughout the day, and a lot of research has gone into finding the best times to post on social media – no matter who your audience is. Without spending a dime on expensive research or trial and error, schedule your posts at the times you’ll see below to get the most …
Read More
Posted on March 2, 2016 By
Writing copy to effectively support and promote your business is a challenge. Everyone responds to the written word differently, so phrases and words that appeal to some may not appeal to others. The tone of your copy is an important factor of that way customers perceive and respond to your brand. Professional, informative copy attracts different customers and users than informal, funny copy. So how do you strike the right balance and write copy that converts? How to Write Copy That Converts Consider the channel Your copy should differ based on the channel it’s going to be presented on. Social …
Read More
Posted on February 22, 2016 By
Running a blog for your business? That’s great! It means you understand the necessity of providing good, original content for your visitors, viewers, and customers. But not every topic deserves to be featured often on your blog. One of the worst mistakes we see business bloggers making is writing too much self-promotional content for their blog. Why is this a mistake? Promotional content about your business is self-serving. It doesn’t answer your customers’ questions (not counting FAQ posts, of course)–it just ‘promotes’ your business, attempts to sell your product, and features a lot of “we/our” language. For example, a promotional …
Read More
Posted on February 16, 2016 By
Your website might need a traffic boost for any number of reasons. One of the best tried-and-true ways to drive traffic to your website is through targeted blog posts that offer your visitors something special: Value, guides, inside information, strategy tips, or even an interesting perspective. No template will work exactly the same for every industry, so take the 20 blog post ideas we’ve outlined below and give them your own twist to appeal specifically to your visitors and audience. One of the important components of the blog post ideas below is that they are ‘evergreen content’ ideas that won’t …
Read More
Posted on February 5, 2016 By
Have you considered started a blog this year? When you go into blogging, it’s smart to have a game plan and goals that you want to achieve as you manage it. Small businesses benefit greatly from having a blog because it helps you to become an authority in the industry, gain potential clients, and keep your current customers in touch. Blogging is growing more than ever and it’s a great time to get started. From the extra income it could bring in to the chance of being able to more easily engage with your customers, take a look at these …
Read More
Posted on January 26, 2016 By
Your business has set up a great website, but how much attention have you given your business blog? Blogging is an efficient way to create content that can be seen by your target audience and result in conversions. But there are a lot of common misconceptions about blogging that, if followed, will run your blog into the ground and harm your business’ online reputation. You want to avoid making these blogging mistakes to ensure your brand is considered relevant, useful, and up-to-date. Here are 5 common misconceptions about blogging for your business. (1) A business blog is purely for promotion. …
Read More
