Blogging

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How to Use S.M.A.R.T. Goals to Grow Your Blog

SMART Goals

Setting goals has always been a wise, growth-motivated thing to do for a business, individual, website, blog or any other endeavor. However, you can’t just set goals and expect to reach them. The goals have to be set in the proper way to ensure you have a fighting chance of reaching and achieving your goals. Your blog is no different. Setting S.M.A.R.T. goals will make a huge difference in the effectiveness of your efforts. It doesn’t matter why you’re blogging – the way you set your goals will make a difference. Defining a S.M.A.R.T. Goal S.M.A.R.T. goals are not a …

Why You Need to Refill Your Content Ideas

Sometimes creativity can be tough and other times, it’s like the ideas won’t stop flowing. It’s one of those areas that people are constantly trying to improve. How can I become more creative and how can I get creative ideas when I’m in a rut? When your creative “well” feels like it’s drying up, it can be frustrating and scary for someone who makes a living off of their creativity. While you may be a creative person and you’ve made a business off of this creativity, it’s important that you have a plan in place for what you’ll do when …

The Ideal Blog Comment Length

Comment Plugin Settings

Getting comments on your blog is always a good sign–your readers are engaged enough to contribute to the discussion and add their two cents. This means you’re on the right track! But some topics can encourage people to get really passionate and write long comments on your blog. Those long comments make it harder to see other comments and make your web page unnecessarily long. Plus, spam bots often generate long, meaningless comments that take away from the legitimacy of your website. Why Does Comment Length Matter? The most helpful comments are at least 60 characters long, but less than …

How to Write Copy That Converts

how to write copy that converts

Writing copy to effectively support and promote your business is a challenge. Everyone responds to the written word differently, so phrases and words that appeal to some may not appeal to others. The tone of your copy is an important factor of that way customers perceive and respond to your brand. Professional, informative copy attracts different customers and users than informal, funny copy. So how do you strike the right balance and write copy that converts? How to Write Copy That Converts Consider the channel Your copy should differ based on the channel it’s going to be presented on. Social …

How to Get the Most Out of One Piece of Content

You’ve created a great blog post, page or another type of content. What’s next? How do you get the most out of the content you worked so hard to create? It’s not as easy as just publishing it on your website and waiting for people and search engines to find it. There are many other things you can do to add value to your content and make it much better. Here are some of the ways you can get the most out of every piece of content you create. Turn it into an Infographic An infographic is a very powerful …

Are You Killing Your Blog with a Bad Mindset?

Blogging is a great way to gain traffic and reach your audience. However, it can also be very frustrating when it’s not working out the way you want. Maybe you’re struggling to improve traffic and it might not be the fault of your marketing or writing. A negative mindset might be killing your blog. If this is the case, it’s time to take your blog back. Checking Traffic Stats Daily While it’s important to keep an eye on your traffic, checking your stats daily shows insecurity. Your metrics are already subject to trends, marketing, algorithms and other outside influences. Often, …

How is Web Content Changing in 2016?

Content is an ever-evolving thing on the internet. When the first website was launched back in 1991, it was just one simple page about hypertext and how to actually create a web page. It didn’t have any images and was simply text and hyperlinks. Today, the internet is overloaded with so much information; you can research just about any topic. Most content includes images and some even comes in the form of video. Content has certainly changed over the past 25 years and it will continue to evolve. Google sets the tone for the type of content you need today. …

Writing Too Much About This Topic Will Devastate Your Blog

blog topics

Running a blog for your business? That’s great! It means you understand the necessity of providing good, original content for your visitors, viewers, and customers. But not every topic deserves to be featured often on your blog. One of the worst mistakes we see business bloggers making is writing too much self-promotional content for their blog. Why is this a mistake? Promotional content about your business is self-serving. It doesn’t answer your customers’ questions (not counting FAQ posts, of course)–it just ‘promotes’ your business, attempts to sell your product, and features a lot of “we/our” language. For example, a promotional …

20 Blog Post Ideas to Drive Traffic to Your Website

blog post ideas that drive traffic

Your website might need a traffic boost for any number of reasons. One of the best tried-and-true ways to drive traffic to your website is through targeted blog posts that offer your visitors something special: Value, guides, inside information, strategy tips, or even an interesting perspective. No template will work exactly the same for every industry, so take the 20 blog post ideas we’ve outlined below and give them your own twist to appeal specifically to your visitors and audience. One of the important components of the blog post ideas below is that they are ‘evergreen content’ ideas that won’t …

What New Bloggers Should Know About Email Marketing

New Bloggers

When you are a new blogger, you may be unfamiliar with email marketing and how to start it. The point behind an email newsletter is to build your traffic and create an income but many times new bloggers don’t know how to do this. Many of the most successful bloggers attribute their success to their email list which is why you may want to be one of them. From starting a newsletter to attracting subscribers, understanding timing to monetizing your newsletter, here is a look at the basics you need to understand about email marketing as a new blogger. Where …

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