How to Get the Most Out of One Piece of Content

Content MarketingYou’ve created a great blog post, page or another type of content. What’s next? How do you get the most out of the content you worked so hard to create?

It’s not as easy as just publishing it on your website and waiting for people and search engines to find it. There are many other things you can do to add value to your content and make it much better. Here are some of the ways you can get the most out of every piece of content you create.

Turn it into an Infographic

An infographic is a very powerful image with statistics you can share all over the internet. Infographics are easy to share socially and often go viral.

If you have a great blog post and you want to get the most out of it, create an infographic to go with the post. It does take time and money to create it, but it will give you something tangible you can use for the long term.

Share your Content on Social Media, More than Once

Most bloggers and businesses share their content, but they only do it once. This is a mistake, as it should be shared multiple times. Whether it’s seasonal content or evergreen content, you can share it more than one time.

It’s very beneficial to go through your archives and share older blog posts (as long as they are still relevant) on social media. In fact, there are plugins you can get for any WordPress site to make this process automatic.

Make it a Video

Content to VideoTurning your blog posts into a video helps you reach a larger audience. Not everybody wants to receive their content through the written world. Some want to view a video, instead.

By turning your blog posts into videos, you can provide the video on YouTube and on your blog. This allows you to build a YouTube channel full of subscribers and get more out of your content.

Turn it into an eBook

Maybe you have a blog post that has outperformed every other post you have done. This provides the perfect opportunity to create an eBook you can sell or give away in return for subscribing to your email marketing list.

Some bloggers have even taken series of posts on the same topic and turned them into actual books. This is a great way to get more out of your content and gain more attention for your blog.

Share in a Newsletter

NewsletterJust because you created a blog post a month ago doesn’t mean every visitor to your website read it. Blasting the blog post out to your subscribers is a great way to boost the buzz of an older post. As long as the content is still relevant, you can simply blast it out in a newsletter to allow your subscribers to enjoy the great content you created.

Create a Marketing Strategy Around it

If you’ve already shared posts on Facebook and you want to get more out of it, set up a marketing strategy around your posts. You can boost your posts on Facebook or even create ads around them. This is a great way to generate additional buzz and get more readers.

Of course, you can also use SEO to ensure your blog posts gain ranking on the top search engines. However, you should be doing more than just using your content on your blog or website. Make sure you use the tips above and get the most out of the hard work you put into creating your content.

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