One of the most powerful connections between any business and the consumer is email. With a properly built email list, you can build your bottom-line for today and the long term.
In a recent study done by Infusionsoft, Word-of-mouth advertising ranked as the most effective marketing tool. However, right behind it was email marketing. You may not have control over word-of-mouth marketing, but you can take control of our email marketing.
Why Should you Build an Email List?
Building an email list is a very powerful and important strategy for the online section of your business. When you sent out regular emails, you stay at the front of the mind of the consumer. This helps to build brand awareness and a relationship with your potential customer.
Whether you just send out weekly updates with new products or you send out a regular newsletter with new blog posts and other information, this connection is vital to your success. Both Forrrester and OpenMoves have done the research for you and have found that about one-third of purchases from repeat customers start with the email you send them.
How to Build your Email List
Of course, the most obvious way to build your email address is with a subscription form on your website. However, there are other ways to get email addresses onto your list. Here are just a few of the other powerful strategies for building your email list.
You can offer a discount at the time of purchase if the customer supplies an email address. This can be done at the register in a brick-and-mortar location or during the shopping cart checkout page online. Just ask for an email to send the discount code and let them use it on their next purchase.
By using good WOM marketing, you can have your customers refer all kinds of new people to you to sign up for your email list. You can run contest, offer bulk discounts and even provide regular sales for referrals.
Ask for the Email Address
Whether face-to-face or online, when somebody buys something from you, just ask for their email address. This is a great way to send them an email receipt and get them onto your list for future discounts and sales.
Use Every Contact Point
No matter how you make contact with your customers and potential customers, you should use every contact as an opportunity to get their email. Whether it’s through a request for more information or through an actual sale, turn every contact into a way to collect an email address for your list.
Provide Industry Information
If somebody is willing to purchase from you, they have interest in the industry. If you provide information such as owner’s manuals, product catalogs and other industry information, you can become a leader in the industry. Just require an email address to get the downloadable information and you can use this strategy to add to your list.
These are just a few of the many additional ways you can build your email list. If you want to be successful, you should always be building your list and using it as a tool in your marketing strategy.