Email marketing can be very powerful, if you do it correctly. However, if you ignore specific rules, you may not be getting the conversions you want or the subscribers you want. Here are a few rules you should always apply to your email marketing campaigns.
If you are not relevant in the messages you are sending out, you are wasting your time. You need to keep your messages relevant and up-to-date.
For example, if a customer made a purchase recently, you can send a thank you email and recommend a product that compliments what they purchases. Another way to stay relevant is to send an email on the customer’s birthday with a discount coupon.
You want to avoid sending generic messages that don’t fit with what the customer is expecting. When you send relevant emails, you can increase your conversions and sales.
Have a Strategy
With any type of marketing, you need to have a strategy. Email marketing is no different and you want to have a goal in mind. Once you know what you want to accomplish with your email marketing, you can set up a strategy to accomplish your goal.
Personalize Whenever Possible
When you treat people as just another person on your contact list, they know it. The more personal your message can be, the better chance you have of actually accomplishing your goal with email marketing. You want to segment your list as best as you can to provide a more personalized impression. Split your list into groups based on specific characteristics and you can better market to each segment of your list.
Automate As Much As Possible
Automation with email marketing can make your life so much easier. You can easily automate by setting up drip feed campaigns with series of emails set up to send out on specific days. Many of the auto responder programs will make it easy for you to automate your email marketing.
Automation can be set up and you can use a form to collect subscribers. When they sign up, they will receive the first email you have set up to go out. Then, they will receive each addition email within a specific amount of days, which you can select.
Tracking your email campaigns makes it easy to get the most out of every email you send out. You will be able to see how many of your links are being clicked on, how many emails are being opened and many other stats. This allows you to make necessary adjustments to increase your overall conversions.
You can even split test specific emails within many autoresponder programs. This can help you to see which email converts the best out of two or even three options.
If you plan to use the power of email marketing to increase your website business, you need to be using the above tips. These tips will help you get more out of your email marketing campaigns and drive more sales to your business.