Tag Archives: Email Marketing

Mailchimp vs. Constant Contact: Choosing the Best Email Marketing Tool

mailchimp vs. constant contact

You know that email marketing is an important part of your marketing plan. But if you aren’t sure where to start, the entire process can seem overwhelming. Mailchimp and Constant Contact are the two leading players in the email marketing industry, and to someone just beginning their journey of subscribers and mail lists and click rates (oh my!), the two can seem one and the same. However, there are some important distinctions between the two, and getting both sides of the story will help you make an informed decision about the email marketing solution–Mailchimp vs. Constant Contact–you want to use. …

What Should You Do with Your Inactive Email Subscribers?

Maybe you started your email marketing campaign years ago and you’ve realized you have a large amount of inactive email subscribers. There’s no good reason to waste all your effort building your email list. Even inactive subscribers have value, if you know what to do with them. With the right strategy, you don’t have to send out new deals, newsletters and other announcements only to think the open rate is too low and the number of sales isn’t satisfactory. Here are some of the ways you can handle inactive email subscribers on your list. What constitutes an inactive subscriber? Before …

What New Bloggers Should Know About Email Marketing

New Bloggers

When you are a new blogger, you may be unfamiliar with email marketing and how to start it. The point behind an email newsletter is to build your traffic and create an income but many times new bloggers don’t know how to do this. Many of the most successful bloggers attribute their success to their email list which is why you may want to be one of them. From starting a newsletter to attracting subscribers, understanding timing to monetizing your newsletter, here is a look at the basics you need to understand about email marketing as a new blogger. Where …

What’s the Difference Between Bounce Rates, Open Rates, and Click Rates?

difference between bounce rates open rates click rates

What’s the difference between bounce rates, open rates, and click rates in email marketing? We won’t waste any time telling you about how important email marketing is for your business. We’re going to assume you already know that. Below, we’ll talk about bounce rates, open rates, and click rates. At the bottom, there’s a short exercise you can complete. Play detective to find out what is going on with the email campaigns based on the level of bounce, open, and click rates they received. Bounce Rate The term bounce rate refers to the amount of your emails that are sent to invalid …

Why is Building Your Email List so Critical for Success?

Email List

One of the most powerful connections between any business and the consumer is email. With a properly built email list, you can build your bottom-line for today and the long term. In a recent study done by Infusionsoft, Word-of-mouth advertising ranked as the most effective marketing tool. However, right behind it was email marketing. You may not have control over word-of-mouth marketing, but you can take control of our email marketing. Why Should you Build an Email List? Building an email list is a very powerful and important strategy for the online section of your business. When you sent out …

Do you Follow these Rules with your Email Marketing?

Email Marketing Rules

Email marketing can be very powerful, if you do it correctly. However, if you ignore specific rules, you may not be getting the conversions you want or the subscribers you want. Here are a few rules you should always apply to your email marketing campaigns. Relevance Matters If you are not relevant in the messages you are sending out, you are wasting your time. You need to keep your messages relevant and up-to-date. For example, if a customer made a purchase recently, you can send a thank you email and recommend a product that compliments what they purchases. Another way …

Do you Understand the Value of Email Marketing?

Email Marketing

Social media may be one of the best ways to market right now, but email marketing is still one of the most effective. You can actually use social media to feed your email marketing, if set up correctly. Some small businesses completely miss out on email marketing. There are several reasons why, but it’s simply not acceptable if you want to build your business. Here’s why email marketing is so valuable to any business with a website. Easily put on Autopilot If you set up your email marketing campaigns correctly, it’s a one-time thing. You can load scheduled emails to …

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