Tag Archives: Social Media

What to Include on a Small Business Website Contact Us Page

Small business websites have a reputation for being outdated and not offering complete information. Don’t let that happen to your website! Having a modern, informative website can help put your business at the forefront of your industry. A major part of having a great website is being accessible and providing convenient ways for your customers to contact you. Here’s what you should include on a small business website contact page to ensure you’re making your business accessible to customers. What to Include on a Small Business Website Contact Us Page 1. Your phone number Your business phone number is usually …

The Recommended Times to Post on Social Media

Running the social media channels for your business or blog? You’re likely using a scheduling program’s optimized posting time suggestions or assumptions like “post at lunchtime” to schedule your posts, but that’s not netting you the results you’re looking for. People tend to use social media in predictable patterns throughout the day, and a lot of research has gone into finding the best times to post on social media – no matter who your audience is. Without spending a dime on expensive research or trial and error, schedule your posts at the times you’ll see below to get the most …

How to Create a YouTube Video with PowerPoint

It’s no secret that videos are the most viewed and popular medium for content online. Social networks like Facebook and Twitter ‘reward’ videos with their news feed algorithms by placing them in front of more users than they do text-based or image-based posts. And people engage more with videos–customers are more likely to buy something from you if they stay on your site longer than 1 minute. Videos are the perfect way to keep users on your site long enough to decide to make a purchase. But making videos is often a barrier for businesses that want to reach more …

4 Ways to Connect Content to Social Media

Outbound vs. Inbound Marketing

Content shouldn’t stand alone on your website. There should be a fluid relationship between your website, your content, and your social media presence. If you’re writing great content but aren’t promoting it properly on social media, you’re wasting your time. Here are 4 ways to connect content to social and improve your marketing efforts. Include a mix of post topics and types We’ve all seen companies that only seem to post promotional content. It’s like they think if they have the attention of a potential customer, they should just start rambling about what is great about their brand. Unfortunately, people …

Is Social Media Risky for Small Businesses?

social media risky

As a small business owner, you’ve probably seen some examples of small businesses that have no business being on social media. They don’t post often enough (or they post way too much). They churn out uninteresting posts, neglect the audience for long stretches of time, and fail to ever register any real engagement. Maybe these experiences have caused you to believe that small businesses shouldn’t waste their time with social media. I would say that in some cases, you’re right–but in most cases, small businesses can and do use social media to fuel their growth and make their businesses stronger …

When Should You Schedule Social Media Posts for Each Network?

Social Media Posts

Have you ever wondered if your social media efforts should be strategized? You may be used to tweeting or updating your Facebook status at any point in the day when it feels right. Maybe you feel that logging on can be done at any time without any difference in results. In reality, your targeted audience is logging on at certain times of day and is more likely to see what you post if you plan ahead. While you may have thought there is no best time of day to post, there should be much consideration into your social media strategy. …

5 Signs You’re Not Investing Enough in Social Media

investing in social media

There’s a good chance your business isn’t spending enough on social media. Because social media is a relatively new specialization area in marketing, many businesses simply aren’t doing it right. They haven’t learned the best practices and are skeptical of spending too much money on something they consider a risky investment. Is your company focusing enough attention on social media in its marketing plan? Try our 4 step litmus test for your social content if you’re not sure. If you’re not investing enough in social media, it will be apparent in your engagement rates, follower and fan counts, and amount …

5 Common Misconceptions About Blogging for Your Business

common misconceptions about blogging

Your business has set up a great website, but how much attention have you given your business blog? Blogging is an efficient way to create content that can be seen by your target audience and result in conversions. But there are a lot of common misconceptions about blogging that, if followed, will run your blog into the ground and harm your business’ online reputation. You want to avoid making these blogging mistakes to ensure your brand is considered relevant, useful, and up-to-date. Here are 5 common misconceptions about blogging for your business. (1) A business blog is purely for promotion. …

4 Ways to Integrate Social Media Into Your Website

integrate social media website

A strong social media presence doesn’t mean much if it’s not driving traffic to your website, and your website won’t accomplish much if you’re not promoting your content on social media. Social media and websites like yours need each other to survive. To get the most engagement and visibility, you need to integrate your social media accounts into your website. Here are 4 ways you can do it. 4 Ways to Integrate Social Media Into Your Website 1. Social logins This is a big one, so listen up: 73% of users are more likely to sign up or register with …

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