Get your content shared on social media is huge. It’s not only affirmation that you are creating good content or posting valuable things, but it shows that your customers are connecting with your message enough to want to share it with others. They want to tell their friends about your helpful blog posts, your informative infographics, your exciting videos, and your eye-catching photos.
It’s easy to get shared when you provide something useful to others, but for some, they will try to get shares in a forceful way. Since websites are sustaining themselves through the help of social media, it’s more important than ever to get shared and noticed. The challenge is to get your social shares increased organically and that means you’ll have to learn the platform in and out, learn how to attractive visitors, and provide content that is worth sharing. Take a look at how to improve your social share count organically rather than begging your friends and family to share your posts.
Make sure you’re publishing to your website first
Sometimes people forget that you have to publish content on your blog before you can actually offer people a chance to share it. If people can’t find your content, they won’t try to share it. The best way to make your name known is to get your name out there on your own, through publishing great content and being patient.
After you publish something, it doesn’t automatically mean that you will be seen by new visitors, but sharing your content on social media will help you to start getting exposure. You can also share on manual link submission sites to help exposure increase.
Make your presence known
Along with trying to get your content out there, it’s important that you establish yourself and make your presence known. Readers want consistency from an author, knowing that this person stands for x, y, and z, and that content is going to be related to a certain niche.
Make sure people know who you are, what you stand for, and your intentions behind your content. It’s easier for a reader to start recognizing you when it comes to telling others about you. You’ll gain credibility and trust for offering that consistent experience and clear message about who you are on social media.
Make your titles clearer
Sometimes we are neglecting to make expressive content titles that catch the eye and make people want to read more. When you use a more specific title, your reader will be more likely to understand what your content is about, want to read it, and want to share it.
The more creative or insightful your content is, the more likely to be appealing to a reader. People are always anxious to share a breaking news story that tends to use short, clear titles that are obvious to the content. Learn from those types of shares as a way to make your titles more short and sweet and more likely to want to be shared.
Visual imagery and share buttons
Lastly, make sure you incorporate visuals into your content and into your social media post. It will make it more likely to be shared and more appealing to readers. Incorporate share buttons onto your blog posts so that people will be able to easily share the article which will appear with the main photo and the headline. Use visual imagery as a way to convey concepts and to boost your social share counts.
Use these tips and you’ll find that your content is getting shared more organically. People love to share from someone with a clear message, understandable headline, images related to the content, and that isn’t making it obvious that they are desperate for shares.