Small business websites have a reputation for being outdated and not offering complete information. Don’t let that happen to your website! Having a modern, informative website can help put your business at the forefront of your industry.
A major part of having a great website is being accessible and providing convenient ways for your customers to contact you. Here’s what you should include on a small business website contact page to ensure you’re making your business accessible to customers.
What to Include on a Small Business Website Contact Us Page
1. Your phone number
Your business phone number is usually the number one method that customers use to reach you. Even if your business is entirely based online, having a phone number for customers to call can be a major benefit. Companies like Conversational offer toll-free business phone numbers for businesses that don’t have one and want to appear professional. They also offer call answering services to ensure you never miss a call when someone tries to contact you.
2. Email address
Some people prefer contacting businesses using an email address. Email offers a fast and nonverbal option for customers that need to get in touch with your business. In addition to being fast to send and not requiring someone to speak on the phone, email is a 24/7 mode of contact. That means your customers can always send you an email, even if it’s not during normal business hours.
3. A contact form
Even better than email? A contact form. It’s the functionality of email coupled with the ease of sending directly from your website instead of requiring someone to open up another tab in their browser, log into an email account, copy/paste your email address, and finally type and send the message. When the contact form is right on your website, users can enter the information you designate as required – for example, Name, Email, Subject, and Message. This can help you better organize the inquiries you get, because each will be labeled with a clear subject that users select from a drop-down list.
4. Physical address or mailing address
Your physical or mailing address should be easily found on your contact page. Not only is it practical because it lets visitors know where your business is located, but it’s also smart because including an address makes your business look more legitimate. In a time where many businesses are run entirely online and scams abound, it’s refreshing for your customers to see that you’re operating from a real place, or at least have a mailing address made publicly available.
5. Your hours of operation
Finally, it’s important to include your hours of operation on your Contact Us page. While some methods of contact are available 24/7, like email, contact forms, and live chat support, others are only available for customers to use during normal business hours. They have to know what time you open and close each day so they can make the right decision on which method to use to reach you.
Your Contact Us page should include all 5 of these: Your phone number, email address, a contact form, physical or mailing address, and hours of operation.
Bonus: Social media channels
One thing we didn’t mention are your social channels. While ideally links to your social channels should be visible on every page of your website (in the header, footer, or sidebar), they can be made to be even more prominent on your Contact Us page. It’s another way to let your customers know you try your best to be available in as many channels as possible.