Are There Any Video Streaming Options Other Than YouTube?
You’ve probably been using YouTube for years to catch up on the latest viral videos, watch a new music video by your favorite artist, or share a home video with your family members. YouTube is a great option for streaming videos from friends, celebrities, or the news, but have you ever wondered if that is the only option? You probably wouldn’t be surprised to hear it’s the 3rd most popular website online from all time making it the obvious choice for those that have video watching needs. It hasn’t seen many complaints or controversy causing it to maintain its popularity …
How to Write Evergreen Content That Doesn’t Go Stale
Maybe it’s the coffee, but this morning, I’ve been thinking about how much evergreen trees are like evergreen content. While the deciduous trees and shrubs around them change color and drop their leaves, evergreen trees hold fast to their much more substantial, hardier needles and leaves that are filled with a higher concentration of oils, which keep the leaves from freezing and dying like deciduous leaves do. Humor me here, but isn’t that similar to the way more substantial, hardier content stays “fresh” for a long time, while the wimpy deciduous content falls away within days or weeks? It never …
Promote Your Brand with Rich Pins on Pinterest
Pinterest is a highly visual social network. Brands that rely on visuals to sell their product can do really well on the site, which has over 100 million active users–of which women make up 85%. The problem that many brands experienced with Pinterest in the past was the challenge of getting users to leave Pinterest to visit their website. Most people use Pinterest to continually scroll through ideas and don’t often leave the site to get more details on one pin they liked. That’s why Pinterest created Rich Pins, special pins that include additional information right on the pin itself, …
The 4-Step Litmus Test for Your Social Media Content
The way your business uses social media says a lot about your brand, and if you’re making rookie mistakes, you risk losing credibility in the eyes of your audience. If your business is actively using social media, you’re on the right track, but being active doesn’t mean you’ll be successful in using social media to market your business. You have to ensure your content is shareable, interesting, and valuable to your audience while balancing the art of promoting your business successfully. Read on to learn about the most common rookie social media mistake–and how you can steer clear of it.
Repurposing Your Blog Posts Into Fresh Content
When you’ve spent time crafting “evergreen content”–content that is as relevant today as the day it was written–it’s painful to see it wither away in your blog, unnoticed. Don’t let that happen! When your content starts to seem stale, it’s time to repurpose it into something great. Take your old blog posts, shine them up, and send them out in any of these 5 ways. Write a sequel blog post If the first post did well, try doing a Part 2. When your audience is interested in a blog post, you need to find out what was interesting about that …
How can you Use Infographics to Increase Your Site Traffic?
Have you considered using infographics on your website? You may be surprised to learn it’s a great way to increase your site traffic. Plus, it will make your site or blog look even better. Visitors will find your infographics interesting, productive, and informational, making them want to come back for more. This is because the internet has become a visual platform and an infographic is the perfect way to take your content and put it into an easy-to-understand image. Engagement increases with images making it a really important addition to any blog or website, whether that be through better photos …
How can you Make your Digital Presence Better?
You may be struggling with improving your digital presence. Having a solid digital presence is really important to businesses and bloggers because it’s what allows you to drive traffic to your site, get people sharing your content on social media, and allow you to be profitable online. You may have a modest online presence right now, but it’s time to enhance the quality and join the competition. Consumers will find someone else to keep up with that offers a better experience if you don’t keep up and get in the same. A solid, quality digital presence is vital to your …
How to Better Understand Your Target Audience and Provide Great Content for Them
Sometimes the best way to create content is to understand the audience you are trying to target. How can you better understand your target audience and provide them the great content you are trying to create? Once you’ve figured out that you are hungry for readership and you have great content you want to share, it’s important to understand what type of audience you need to be reaching out to and then format your content in a way that would make them able to find you and join your reader following. Here is a look at finding your target audience …
Which is Better for Content Marketing: Vimeo, YouTube or Vine?
Have you considered using sites like YouTube, Vine, or Vimeo for your content marketing? YouTube is probably the most popular site to view videos especially since it was popular before social media really came to the forefront. Vimeo focuses on a high-quality standard and Vine was created as an iOS application making it focused on mobile users. Adding video to your content marketing strategy is important because you can get the words across to your readers better, create an emotional bond for your customers, and you’ll increase your chance of your content getting shared on social media. Here is a …
How does Psychology Play a Role in Your Marketing?
Have you ever wondered how psychology can make an effect on your company’s marketing strategies? If marketing could be more simple and a no-brainer, it would be great for small business owners. Unfortunately, marketing takes a little bit of extra thought, research into consumers’ wants and needs, and work to stand out from competitors and consumers’ mindset to avoid spending the money on new products or services. Decision-making is done through personal preferences and emotions which means marketers have to find a way to tap into what consumers’ prefer and have an emotional reaction towards. When a marketer has found …
