Sometimes the best way to create content is to understand the audience you are trying to target. How can you better understand your target audience and provide them the great content you are trying to create?
Once you’ve figured out that you are hungry for readership and you have great content you want to share, it’s important to understand what type of audience you need to be reaching out to and then format your content in a way that would make them able to find you and join your reader following. Here is a look at finding your target audience and understanding what they want from you.
Who is your ideal reader? Are you trying to appeal to entrepreneurs, students, or perhaps the retired? Are you trying to reach out to new moms and dads, those that are running small businesses or maybe women in their 20’s? Whatever you demographic is, that is the first place to start. What would your ideal readers have in common and be able to connect about?
Once you’ve thought this through, consider gathering data through surveys, interviews, and polls with your current readership to understand their age, gender, interests, and occupations to find some commonalities.
Targeting your content to this audience
Once you’ve determined who your audience might be, it’s time to look at how you can appeal to them best through your content. If you’ve learned that your target audience is a group of people that tends to be social resisters or those that resists authority, you may make your content best suited to them by writing about productivity tips, how to be more efficient in their work and time, or offering reviews of products they may like since they are the type of people that work to provide rather than to fit in with social standards.
Do you readers have in common a sense of belonging? These types of people like to make choices based on approved lifestyles, acceptable behaviors, and religious or parental obligations. You will do well providing content to this group of people that emphasize the role of families, ethics, or social values and avoiding anything to do with innovation or something that might be unusual in society.
Perhaps if you have a group of survivors, or people who believe they are only dependent to a higher power and aren’t willing to grow as people, you should provide content that is trust-worthy, easy to consume, and by ensuring your content is proven. On the other hand a group of experimentalists or those that enjoy new experiences enjoy new ideas and calls to action.
Once you understand your target audience, you’ll have a better chance at understanding how they consume content, what they want to hear about, and what inspires them to come back for more. Determine what your audience has in common and target your content to be relevant to the group as a whole.