If you had a few hours dedicated each week to a task, do you think it would be successful? The answer is probably yes. Most of us don’t have a few hours a week to dedicate to one specific area of our business or our lives, other than sleeping at night.
When work brings an unpredictable schedule of meetings, sales, blogging, bookkeeping and scheduling appointments, there aren’t many hours available to do any consistent tasks each week. It turns out that if you can find a few hours each week to dedicate to blogging though, you’ll have an effective blog that will equate to more business for you.
Blogging is one of those areas that many business owners avoid because it’s daunted, it takes a long time to finish and there are other things that seem more pressing. The good news is, you don’t have to outsource your blog to have an easily manageable and effective blog. Here is a look at how to do it in just a few hours each week and why it’s worth finding the time.
Blogging is easy when you know the topic already
One of the challenges bloggers have is that they are trying to write about so many topics that they aren’t always familiar with in the first place. They may want to keep their blog interesting, fresh and appealing to a huge audience while this can be draining, exhaustive and uninteresting to the writer.
When you are writing for your business blog, you are writing about topics that are related to your company, the field and news in the industry so it’s already information you have a history with. Blogging about something you’re already knowledgeable in and interesting about will keep your writing interesting and easy to do.
You also don’t have to post as often as you may have been trying to do before; building a loyal following will keep your readers around for content that is created a little less often.
Schedule the time
You may have tried to accomplish your blog by updating it every day or every week and creating the content whenever you’re in the mood to. It’s actually more stressful to try to depend on your mood because you’ll find that you’re always thinking about it in the back of your mind and making yourself dread it more than you need to. Instead, schedule it into your week so that you can put it out of your mind until the right time.
Then, you can focus on the task when it’s time to handle it because you’ve scheduled it into a certain block of time. Schedule it weekly for a couple of hours and get it done. Whether that’s on Sunday night before you start your week or on Wednesday mornings for a mid-week change of pace, make sure you’ve made time for it where you have no phone calls, meetings or other interruptions during that block of time.
Then, you can schedule your content through WordPress, or the blogging platform you’re on, so that it will post as often or as little as you’d like. Try to have content ready for a month in advance so that if you’re having a busier week than normal, you can skip the writing this time.
Always be reading and jot down ideas
One way to keep the blog more interesting is to always be reading up on your industry. Follow the news and learn more about the topics related to the field. Putting your experience and opinions into your content will make it interesting for readers and give you a persona that you are an expert in the field. Share your experiences with your readers as well.
When you feel inspired reading or just out during the week, always jot ideas down in a journal so that when it’s time to write this week, you’ll have something to inspire you. Great ideas come at unexpected times, so it’s beneficial to be ready at any time for an idea to pop in your head and need to be written down.
Lastly, remember that you don’t have to post every single day on your blog. What’s important is that when you do post, the content is valuable to your readers. Once a month is enough to keep your readers following you while not feeling overwhelmed with an obligation to always have fresh content.