Posted on February 17, 2016 By
Your website sells your visitors your product or services. It’s one of the most important parts of your sales funnel. You need to make sure your website is providing value to your customers and potential customers, and there are best practices you can follow to make sure your website is an informative and enjoyable place for your visitors. Here are 7 quick tips to improve your website! 7 Quick Tips to Improve Your Website 1. Mind the white space White space is an important aspect of design. Your visitors will see a jumbled, wordy mess if there isn’t enough white …
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Posted on February 16, 2016 By
Content shouldn’t stand alone on your website. There should be a fluid relationship between your website, your content, and your social media presence. If you’re writing great content but aren’t promoting it properly on social media, you’re wasting your time. Here are 4 ways to connect content to social and improve your marketing efforts. Include a mix of post topics and types We’ve all seen companies that only seem to post promotional content. It’s like they think if they have the attention of a potential customer, they should just start rambling about what is great about their brand. Unfortunately, people …
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Posted on February 16, 2016 By
Your website might need a traffic boost for any number of reasons. One of the best tried-and-true ways to drive traffic to your website is through targeted blog posts that offer your visitors something special: Value, guides, inside information, strategy tips, or even an interesting perspective. No template will work exactly the same for every industry, so take the 20 blog post ideas we’ve outlined below and give them your own twist to appeal specifically to your visitors and audience. One of the important components of the blog post ideas below is that they are ‘evergreen content’ ideas that won’t …
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Posted on February 15, 2016 By
Wondering what information and site elements should be on your homepage? How about what a perfectly designed homepage looks like? This post will walk you through the important elements and information you need to include on the homepage of your website to make it a more efficient tool for converting visitors to customers. What should be on my homepage? The pertinent information It might be a bad tactic for dating, hunting, or being sneaky, but on your website, you need to make the important information completely obvious to your visitors. They should never have to hunt for what they need. …
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Posted on February 3, 2016 By
Originality is highly valued in our society, and for many business owners, there’s nothing better than being the best at something unique or offering an original service no one else is providing yet. But the reality is that sometimes, the person with the original idea isn’t always the best at executing the idea–getting great results from it–and the idea goes to waste. And sometimes, you’ll notice that no matter your efforts to be original and unique, your competitors are doing a wonderful job with a certain keyword, type of promotion, or customer niche. Don’t be a martyr for originality. Steal …
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Posted on January 26, 2016 By
Your business has set up a great website, but how much attention have you given your business blog? Blogging is an efficient way to create content that can be seen by your target audience and result in conversions. But there are a lot of common misconceptions about blogging that, if followed, will run your blog into the ground and harm your business’ online reputation. You want to avoid making these blogging mistakes to ensure your brand is considered relevant, useful, and up-to-date. Here are 5 common misconceptions about blogging for your business. (1) A business blog is purely for promotion. …
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Posted on January 25, 2016 By
A strong social media presence doesn’t mean much if it’s not driving traffic to your website, and your website won’t accomplish much if you’re not promoting your content on social media. Social media and websites like yours need each other to survive. To get the most engagement and visibility, you need to integrate your social media accounts into your website. Here are 4 ways you can do it. 4 Ways to Integrate Social Media Into Your Website 1. Social logins This is a big one, so listen up: 73% of users are more likely to sign up or register with …
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Posted on January 21, 2016 By
Whether you’re planning to create one in the near future or have been running your own website for a while now, hopefully, you’re thinking about the amount of time visitors will spend on your website. The session length is important because your chances of converting that visitor into a customer increase exponentially the longer he or she is browsing your website. It’s clear that it’s important to keep visitors on your website for as long as possible, but what are the best methods to do it? And what considerations should you keep in mind as you put those methods into …
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Posted on January 20, 2016 By
Your Christian church or ministry needs a web presence, but your beliefs and ideology can present a special challenge as you search for website hosting that doesn’t clash with your beliefs. Creating a website for your church or ministry will serve the same purpose your brick-and-mortar establishment does: Spreading God’s word with the community. A website will enable you to spread it much further, and in this increasingly digital age, it’s important to make sure your church or ministry sheds light on the Christian message online. Choosing the right web hosting for churches and ministries requires some special consideration beyond …
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Posted on January 19, 2016 By
The web hosting industry is growing in popularity among entrepreneurs and business owners because of the inexpensive cost and low risk involved in starting a reseller hosting company. But if you’re like many business owners, you may not understand exactly what reseller web hosting is, or how much it costs to start a reseller hosting business. What is reseller hosting? Reseller web hosting is an inexpensive web hosting option that involves one company renting hard drive space and bandwidth to another company, who then rents the space to third parties. We’ll cover this in more detail further down, but for …
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