Your website sells your visitors your product or services. It’s one of the most important parts of your sales funnel.
You need to make sure your website is providing value to your customers and potential customers, and there are best practices you can follow to make sure your website is an informative and enjoyable place for your visitors.
Here are 7 quick tips to improve your website!
7 Quick Tips to Improve Your Website
1. Mind the white space
White space is an important aspect of design. Your visitors will see a jumbled, wordy mess if there isn’t enough white space on your website. Make sure your margins are free from clutter and that plenty of white space surrounds your text and images. This makes your website more aesthetically appealing to your visitors.
It stands for Keep It Simple, Stupid (but let’s say Keep It Simple, Small business owners). Don’t overthink what should go on your website. If it’s important, it needs to be there. If it’s not, it doesn’t.
3. Make the important obvious
Above, we said “If it’s important, it needs to be there. If it’s not, it doesn’t.” But it’s not enough to just put the important information on your website–it has to be obvious and easily accessible from every part of the site. Make the important information clear and obvious, using bigger text, different colors, signal images, etc.
4. Brand it all over
Your brand encompasses all visual, physical, and emotional cues your business sends to others, including your company logo, colors, name, tone, and voice. Elements of your brand need to be all over your website. There shouldn’t be a section of your site that would leave the visitor wondering, “What website am I on again?” Include a few elements of your brand on every page of your website to reinforce your brand.
5. Think like a visitor
It’s critical to learn how to think like a visitor when you’re working on improving your website. Try to see past your own beliefs, judgments, and preconceptions about your website and view it as a visitor would. Write down any questions you think a visitor might have at any point on your website.
Work on bringing solutions or answers to those questions to your website to improve the experience your visitors have when they come seeking information.
6. Optimize for mobile
More and more visitors are viewing your website through smartphones and tablets. The number will only continue to rise as desktop views drop. If your website only appears the way it’s intended to on a desktop, there’s only a small percentage of people that get to see the website as they should.
Since April 21, 2015, Google has been penalizing websites in search that are not optimized for mobile. To ensure your audience sees your website as you intend and that people can find you through search, you have to optimize your website for mobile users.
7. Increase page load speeds
Images on your website take time to download. If you’re like most companies, you’ve got a lot of images on your website, and that means your pages might be taking a long time to load. You can choose a quality web hosting company with fast page loading speeds to decrease the amount of time your visitors wait for your pages to load.
You can also enlist the help of ‘CSS sprites’ to speed up page load time by caching the images on your website. This way, the images don’t need to be downloaded each time a page is loaded and page load speed increases. It also lowers the HTTP requests for your web page, further increasing your page load speeds.