Tag Archives: Blog

The Recommended Times to Post on Social Media

Running the social media channels for your business or blog? You’re likely using a scheduling program’s optimized posting time suggestions or assumptions like “post at lunchtime” to schedule your posts, but that’s not netting you the results you’re looking for. People tend to use social media in predictable patterns throughout the day, and a lot of research has gone into finding the best times to post on social media – no matter who your audience is. Without spending a dime on expensive research or trial and error, schedule your posts at the times you’ll see below to get the most …

How to Create and Promote a Free Course Using Udemy

Thinking about creating a free course to promote your business or blog? That’s a smart idea, and it’s really simple to get started. We put together a quick guide for those looking to create and promote a free course using Udemy. The process can be completed in just 4 steps: Plan, Create, Publish, and Promote. How to Create and Promote a Free Course Using Udemy 1. Plan the Course Don’t get excited and try to start creating your course before you plan it! The planning stage should include careful consideration of the industry/niche and topics you will cover in the …

Writing Too Much About This Topic Will Devastate Your Blog

blog topics

Running a blog for your business? That’s great! It means you understand the necessity of providing good, original content for your visitors, viewers, and customers. But not every topic deserves to be featured often on your blog. One of the worst mistakes we see business bloggers making is writing too much self-promotional content for their blog. Why is this a mistake? Promotional content about your business is self-serving. It doesn’t answer your customers’ questions (not counting FAQ posts, of course)–it just ‘promotes’ your business, attempts to sell your product, and features a lot of “we/our” language. For example, a promotional …

5 Common Misconceptions About Blogging for Your Business

common misconceptions about blogging

Your business has set up a great website, but how much attention have you given your business blog? Blogging is an efficient way to create content that can be seen by your target audience and result in conversions. But there are a lot of common misconceptions about blogging that, if followed, will run your blog into the ground and harm your business’ online reputation. You want to avoid making these blogging mistakes to ensure your brand is considered relevant, useful, and up-to-date. Here are 5 common misconceptions about blogging for your business. (1) A business blog is purely for promotion. …

4 Ways to Integrate Social Media Into Your Website

integrate social media website

A strong social media presence doesn’t mean much if it’s not driving traffic to your website, and your website won’t accomplish much if you’re not promoting your content on social media. Social media and websites like yours need each other to survive. To get the most engagement and visibility, you need to integrate your social media accounts into your website. Here are 4 ways you can do it. 4 Ways to Integrate Social Media Into Your Website 1. Social logins This is a big one, so listen up: 73% of users are more likely to sign up or register with …

How to Connect with Your Target Audience Through Content

target audience

It’s hard to forget about your target audience. After all, they’re the reason you do business and their wants and needs are at the forefront of every decision you make for your company. But sometimes, when we’re creating content for our business and marketing it, we lose sight of the big picture and start to get stuck in ruts. We write a lot of self-promotional content because we’ve seen others do it on their blogs. Those blogs don’t get much engagement, and aren’t well-known, but who knows? Maybe they’re getting tons of leads from promotional posts. Maybe not. Your target …

Promote Your Brand with Rich Pins on Pinterest

Pinterest is a highly visual social network. Brands that rely on visuals to sell their product can do really well on the site, which has over 100 million active users–of which women make up 85%. The problem that many brands experienced with Pinterest in the past was the challenge of getting users to leave Pinterest to visit their website. Most people use Pinterest to continually scroll through ideas and don’t often leave the site to get more details on one pin they liked. That’s why Pinterest created Rich Pins, special pins that include additional information right on the pin itself, …

Is a Blog Similar to Real Estate Property?

Blog

Have you ever thought about the comparisons are between a blog and real estate property? A piece of web property compares to real estate property because they are both property that someone owns; it’s just easier to see one tangible property compared to one that is digital. A design and content created by a person or company is online property just like real estate is owned by a person. A blog will value over time just like a piece of real estate would, but blogs gain value with the number of readers it reaches. Here is a look at how …

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