If you’re preparing to enter the world of blogging for your fashion and beauty expertise and need some help getting started, look no further. You may be wondering where to even begin, or you’ve begun but you don’t know how to stand out from the competition.
How do you stay relevant to your audience and can you make this profitable? There is so much to learn and get started on. Take a look at these five things you’ll need to understand as you get started on your fashion or beauty blog.
Start from the beginning
Just like any blog, you’ll need to start with basic things like setting up your hosting and choosing your domain name. You won’t be able to blog without a domain name and hosting service which means this is the place to begin your journey. You can blog using a free service, but you’ll lose control over your online business.
First you’ll choose the domain name and then you’ll dive into a hosting service. When coming up with the perfect domain name, make sure it’s something that you can easily build your brand around such as your own name, your fashion and beauty views, or your specialty in this space. Once you’ve created a fitting name that will be easy for your audience to remember, choose a host to get you started. Most newbies will choose shared hosting to get started for the cost savings.
Choose a theme
Now the fun can begin. You’ll want to consider what type of theme would make your site flow nicely and look great. Keep it simple with a clean look and feel, choosing themes related to fashion or beauty specifically. WordPress offers a great platform to blog from and you can choose a theme that suits your brand. Check out popular designs like Magazine Pro Theme or inFashion.
Where will your images come from?
If you’re going to show off your amazing style, you are going to need high-quality, beautiful images from somewhere. This will be the heart of your blog which means you can’t slack on this part of your budget.
Unless you plan to take your own pictures, be sure to get setup with a website that sells photographs to make sure you have plenty of great images. You can also use the camera you already own and get setup with a photo-editing software, app, or website.
You’re going to need high-quality content
If you want to connect with your audience, have something to share on social media, and stay relevant, you’re going to need to prioritize your blog’s content. Make sure you are working with someone that can provide you with high-quality content if you are not going to be preparing it yourself. You’ll need to make sure it’s edited well, current, and regular.
With low-quality content that isn’t offered regularly, blogs fail to gain subscribers. Make sure you are keeping up with competing blogs in your space to offer your own perspective that will keep them coming back for more.
Consider the profitability
Lastly, you’ll need to consider if your blog can be profitable and how you plan to make it happen. Most people go into blogging with this intention. It will take time and energy to become a profitable blogging brand, but you can do it with a great strategy.
Most likely you’ll want your visitors to spend money on products whether it’s clothing you design, beauty products you make, or the products of other people that you review and receive an affiliate profit from. Consider how you can make money and what makes sense for you. If you are selling your own products, you can create an e-commerce site to sell products online while updating your blog regularly to keep people thinking of you for their next purchase.
You can make this year the year you create that dreamy fashion or beauty blog. Use these five points to get you started while you cover all of your initial bases.