With the New Year arriving, it’s time to get that fitness blog launched that you’ve been working on. It’s the perfect time to reach out to those looking for fitness advice, inspiration, and your expertise. People are never more in the spirit for a fitness blog during the year than they are right now.
Your passion for health and fitness will make it easy to launch a great blog with regular updates and calls to action. Take a look at this step-by-step guide to make sure your fitness blog is a total hit in 2017.
Be specific to fitness
The first tip is to make sure you are focusing in on fitness and really getting to know your niche. You don’t want to overwhelm your audience by also being focused on other favorite hobbies. Be willing to be focused on what makes you unique knowing that it’s only going to excite a certain amount of people. Your blog isn’t going to appeal to everybody and that’s okay. Don’t worry about feeling limited and instead, be willing to be great at your specific niche because often times the small niches are the ones that make a profit.
If you are willing to prove your expertise on this specific niche, you’ll show that you are an authority in the subject now while you eventually branch out into more specialties. It’ll be easy to bring your following with you when you start showing off your healthy cooking skills, how you’ve branched out into a favorite new sport, or how you’ve become excellent with fitness fashion.
Build your loyal following with your fitness-specific expertise and expand with time as you start specializing in related areas. Allow your blog to evolve with time, especially if you find that you work well with a certain target audience like new moms or retired folks.
Find the right platform
You’ll need to choose the platform that you are going to get your message out to the world. Where would you like to blog from? Many people go with WordPress, a go-to for a plethora of bloggers, after choosing the perfect domain name.
Make sure your domain name is going to be something easy to brand in the long-term rather than something short-term and trendy. You could use your own name as your brand or choose something that is relatable to your target market, such as “Family Fitness” or “Stay Fit with Kids.” Once you have a great name, get set up with a blogging platform like WordPress and choose the perfect fitness theme to work with.
Come up with a launching plan
Once you’ve made it to this step, it’s time to start thinking about your big, upcoming launch. You don’t want to overthink it and try to make things perfect before actually launching because often you’ll learn how to improve as a blogger while working on it daily. Consider choosing a launch date that you can work towards by getting blog posts ready to go now to schedule out after the launch.
Websites often start simply and evolve over time. Just choose the best theme that suits your needs, customize it, work on content, choose your launch date, and allow your blog to improve a little bit at a time after launching.
Make your launch count
Now that you’ve planned for your big launch, it’s important to make it count. You’re letting the world know about you and your specialty now. Make sure you are building an audience right away to start gaining a following, and you can find your audience by seeking out existing ones that already follow this type of niche.
You can do this by finding other fitness blogs that you love, requesting to offer a guest post, and including a call-to-action to get that audience to start noticing your new blog. Have your guest posts go live at the same time as your launch to make sure this audience can see new content on your website too.
Time to grow
Once you’ve up and running, you can start focusing on growth through increased traffic, building your following, improving your blog, and coming up with ways to branch out. Focus on your strengths, whether it’s your photography, your guest blogging, taking videos, or making infographics with tutorials for your audience. Get on social media to make sure you’re expanding your outreach.
This is the year to show the world your full potential. Get your fitness blog up and running by using this guide for the tools to do it!