Marketing

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Skyrocket Your Conversions With These 5 Optimization Tips

Conversion Rate

Website traffic is great, but it doesn’t make your website worth more. You may have a high traffic website, but if your conversion rate is very low, it won’t help your business or give you much value. You need traffic and a high conversion rate to really make your website worth money. Whether your website is used to generate business leads, sell products or make commissions from affiliate products, you need a high conversion rate. Here are a few tips you can use to optimize your website and increase your overall conversions. Keep it simple and clear A huge mistake …

3 Steps That Make Your Content Go Viral

What is viral content? Viral content starts out like all other content–it’s written or created with an audience in mind. What makes viral content different, however, is the way it’s received by the audience. Instead of drawing a few clicks and likes here and there, viral content takes on a life of its own once it starts being shared by a small group of people and grows. At the heart of viral content is share-ability, or how appropriate readers deem the content for sharing. A lot of great, well-written or designed content fails to go viral simply because it’s not …

The 5 Most Valuable Website Metrics to Measure

There are a plethora of free and paid tools available that allow you to track the analytics and metrics related to your website and content marketing efforts. Every tool offers similar information, although some require you to pay more for certain features. Using a web analytics tool to measure and track your progress online can be overwhelming. There are so many metrics to measure—how do you know which ones are the most important? Which metrics reveal the bottom line? We use Google Analytics to follow our website and content marketing efforts, but any tool you decide to use will be fine.  …

6 Absolutely Free Ways to Promote Your Business

Marketing is a challenge on its own, and marketing on a low or nonexistent budget is the ultimate challenge. As a business owner, you are naturally resourceful and entrepreneur-minded. Sticking with that theme, we’ve come up with 6 absolutely free ways to promote your business. You won’t spend a single penny on these promotion tactics, but you’ll land your content in front of your target audience and increase your brand recognition. You can start with $0 and land yourself some new leads by promoting your business with these 6 tips. 6 Free Ways to Promote Your Business 1. Hang out …

The 5 Minute YouTube Content Marketing Plan

5 minute youtube content marketing plan

  You can start marketing your brand on YouTube quickly by following along with this guide. In this post, we will focus on using your new YouTube channel as the core of your online presence that will support your website. You’ll create your channel, upload a video, promote your video, and start discussions with the YouTube community. Here’s how to get started right now! Create your YouTube channel Create a YouTube channel using your Google+ username or by creating a new one. Make sure you check the “Allow comments” and “Allow subscribers” on the Info and Settings menu. If you …

How to Create a YouTube Video with PowerPoint

It’s no secret that videos are the most viewed and popular medium for content online. Social networks like Facebook and Twitter ‘reward’ videos with their news feed algorithms by placing them in front of more users than they do text-based or image-based posts. And people engage more with videos–customers are more likely to buy something from you if they stay on your site longer than 1 minute. Videos are the perfect way to keep users on your site long enough to decide to make a purchase. But making videos is often a barrier for businesses that want to reach more …

What Should You Do with Your Inactive Email Subscribers?

Maybe you started your email marketing campaign years ago and you’ve realized you have a large amount of inactive email subscribers. There’s no good reason to waste all your effort building your email list. Even inactive subscribers have value, if you know what to do with them. With the right strategy, you don’t have to send out new deals, newsletters and other announcements only to think the open rate is too low and the number of sales isn’t satisfactory. Here are some of the ways you can handle inactive email subscribers on your list. What constitutes an inactive subscriber? Before …

How to Create and Promote a Free Course Using Udemy

Thinking about creating a free course to promote your business or blog? That’s a smart idea, and it’s really simple to get started. We put together a quick guide for those looking to create and promote a free course using Udemy. The process can be completed in just 4 steps: Plan, Create, Publish, and Promote. How to Create and Promote a Free Course Using Udemy 1. Plan the Course Don’t get excited and try to start creating your course before you plan it! The planning stage should include careful consideration of the industry/niche and topics you will cover in the …

How is Online Marketing Like Online Dating?

Marketing seems a bit like a dirty word for business owners anymore. It means self-promotion, which can be stressful if you don’t like to be pushy. However, marketing doesn’t have to be a dirty word. You don’t have to be pushy. Good marketing is much like online dating and you can find others passionate about what they do and ready to work with you. There are many things you can do to make marketing work for you. Here are some of the ways online marketing can become more like online dating. Offer Something People Want When you’re trying to find …

How to Write Copy That Converts

how to write copy that converts

Writing copy to effectively support and promote your business is a challenge. Everyone responds to the written word differently, so phrases and words that appeal to some may not appeal to others. The tone of your copy is an important factor of that way customers perceive and respond to your brand. Professional, informative copy attracts different customers and users than informal, funny copy. So how do you strike the right balance and write copy that converts? How to Write Copy That Converts Consider the channel Your copy should differ based on the channel it’s going to be presented on. Social …

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