If you’ve considered guest posting, you probably didn’t realize it’s a great secret tool for boosting traffic and rankings. Guest posting is a way for you to write content that will be featured on other peoples’ blogs and websites in the hopes of driving traffic to your site.
While you may think that you are providing quality content for free and that it would be a waste of your resources, it’s actually an investment worth making. Guest posting introduces your work to an audience you may not have reached otherwise which will lead to an increase in your traffic and potential customers. Here is a look at how this powerful tool will help you more than you think.
What exactly is guest posting?
Guest posting refers to writing content that will be featured on another blog or website other than your own. This is typically done for free in order to be featured on a high profile blog or website in your niche. In return for your free work, you will be associated with a high authority website which will make you appear as an authority in the industry. It’s the perfect way to get qualified traffic to check out your website after reading something you’ve contributed by including backlinks throughout the post or within the author byline.
Why is this a powerful strategy?
People utilize guest posting as a strategy to increase their own traffic and ranking. It allows you to generate more subscribers and it’s costing you nothing but the time and energy you’ve put into coming up with quality content. As long as the blogger posts on a website that overlaps with the same ideal audience, the strategy is a great tool to leading potential readers to your website. Gaining new traffic could mean an increase in your following and profits.
What strategies can I use to be successful?
It’s important to start by defining your goals so that you can get the right results out of the experience. Consider if your objective is to generate more traffic to your website, to build authority and your name to be known in the niche, or if the primary goal is to build high-quality backlinks for search engine rankings.
Your plan should then follow by building an online persona so that when traffic is ready to check out more on your work, there is something to check out. Then, you should identify blogging opportunities and starting reaching out. You’ll need sites that have a sizeable audience that overlap with your niche and you can usually find these by doing a Google search of “guest blogging” and the title of your niche. You can reach out by submitting a post or ideas to any blog you’re interest in but be sure to follow their guidelines to avoid being rejected immediately. If you can find out who is in charge of editing or managing content, you might have a more direct route to get your chance at guest blogging.
Create a great post
Once you’ve got the gig, it’s time to write an amazing piece of work. Treat it as your best post yet because this is not the time to save your better work for later. You want to attract your audience and potentially be invited back so make sure your work makes a great impression. This is the opportunity to connect with an audience and send your best work rather than your secondary content.
You can continue to reach out for guest posting opportunities time and time again if you want a free way to reach more potential followers. Approach guest posting in this way and you could have an easy way to get your name out there.