A business website is only as good as the amount of traffic you can drive to it. Of course, that traffic needs to convert, as well.
Driving high-quality traffic to your website can be tricky. However, there are some very sound ways you can get more quality traffic, which should lead to more conversions. Here are seven great ways to drive more traffic to your business website.
Increase your SEO Efforts
Maybe the most effective way to gain quality traffic is with better SEO. Search engine optimization allows you to drive quality traffic from key phrases used to search for what you are selling. If you’re not skilled in SEO, you can hire an expert to handle this for you.
Use your Blog
The number one mistake small businesses make with their website is creating a blog and forgetting or neglecting to use it. Your blog is a very powerful strategy for driving long-term traffic to your website. Every new blog post you create and publish is like a small traffic engine. It has the ability to bring you visitors today, tomorrow and even ten years from now.
Add your Business to Online Profiles
Some businesses refuse to spend the time adding accurate information to profiles online, such as Yelp, TripAdvisor, Google+ and other business directories. Most of these listings are free and will allow you to add your website directly to them. Why not make sure visitors to these larger sites can easily find your website?
Keep your Site Updated
Not only should you keep your website updated with the latest design trends, but also with fresh content regularly. Content allows you to share all over social media sites and it also allows you to gain ranking for a larger number of highly targeted key phrases. Make sure you are adding new content and keeping your site up-to-date regularly.
Use Different Advertising Methods
Every business is different. If you try PPC advertising on Google and it doesn’t bring you much traffic or conversions, you may want to try another type of advertising. You can use Facebook Ads, Pinterest Ads, Yahoo/Bing Advertising and many other methods. Sometimes you have to test a few advertising methods before you find the right ones for your business.
Comment on Other Blogs in Your Industry
When you leave a comment for another blog in your industry, others will see it. Some blogs will allow you to link back to your site, which can bring you very targeted traffic. Commenting on other blogs regularly can help you build up plenty of traffic for your business website.
Add Your Website to your Business Card
If you don’t have business cards, you need to get some. This will help you drive more business to your website because you can add your website to your business card. Since these little marketing tools are one of the most powerful you can use, it’s important to add them to your arsenal.
These are seven of the best ways you can drive high-quality traffic to your website. Put them all into practice and you will see a traffic boost very soon.