Content is what drives the internet. It’s how a good website gets traffic, which they can convert into sales and subscribers. Without great content, you are dead in the water.
When you decide to create a website, you need excellent content. Whether you write it yourself or hire a writer, you need high-quality content your readers can use. Here are 16 tips to help you create the best content possible for your website.
Set a Goal
Your content needs to have a goal. Whether your goal is to build a following or to increase brand awareness, you need a goal. Once you have a goal set, it will be easier to form content around that goal.
Understand your Target Audience
It won’t do you much good to write as if you are talking to a beginner if your audience is advanced. For example, if you run a golf blog and you are targeting the low handicap golfer, talking as if the golfer is a beginner won’t help you provide good content.
Instead, you need to know your audience and speak to them. This may mean you can use specific slang or specific industry terms your audience will understand.
Readers may post comments below your content or on social media. You need to interact with them if you want to improve the quality of your content. This will help you to engage the readers and will help create even better content on the page.
Update, When Necessary
Sometimes, you write a blog post with a purpose of informing, and then the information changes. This happens and means you need to go back into the post and provide an update. The update could be a separate post you link to, but you need to update any post that has inaccurate information due to changes.
In many cases, it’s best to specialize your content. For example, if you’re a sports blogger, you may do far better if you choose just one sport to focus on instead of five or six. It’s easier to be seen as a Football expert than a Football, Baseball, Basketball, Soccer and Hockey expert.
Get to the Point
Even though many will tell you to write a specific amount of words, it’s not necessary. Instead, get to the point of your content and don’t worry about the word count. Some posts are going to be longer than others because it takes more to fulfill the promises of your title.
Make your Content Readable
Content written in huge blocks of text isn’t easy to read. Splitting up your content with sub-headings, bullet point lists and images helps to make it readable. You can also put quotes in BLOCKQUOTE form to help split up the content better.
Make sure it’s Accurate
Your opinion doesn’t have to be accurate, but anytime you use statistics or state something as truth, you should back it up with research. If you pull a stat from a study, link to the study. This helps you build credibility.
Read Other Blogs
If you’re the one writing your content, make sure you are reading what others write. This is a great way to stay sharp, develop your voice and study other styles. When you read other blogs, they will influence you without you realizing it.
Consistency will Pay Off
Creating one post a week is fine, but if you are going to do this, make sure it goes live on the same day and about the same time every week. Readers will get in the habit of expecting your weekly post and will know when it will go live.
Have a Stance
For many bloggers, it’s important to take a stance. If you sit on the fence, you won’t cause much buzz. Blogger capable of getting others to love them and hate them often find the most success with their content.
As you start to write new blog posts, make sure you have a goal in mind. Then, take the blog to a new level by using these tips to write better content. Don’t forget to take a stance and cause a little controversy. There’s nothing wrong with ruffling a few feathers for something you believe in.