Sometimes, we lose our mojo and struggle to come up with new things to blog about, especially for an ecommerce website. If you’re online shop has a blog, you need to know how to come up with new subjects when you have a case of writer’s block.
There are plenty of things you can blog about. Here are just a few great choices to get you started and jump start your creativity.
Of course, one of the things you can blog about is the products you carry. You can provide lists featuring your products, tips for using the products, information about the products and all types of other blog posts about products you sell. This is a great way to build readership targeted specifically to your products.
Don’t go overboard and post only information about your company and products, though. That’s a recipe for disaster. If your products are truly innovative and work differently than similar products, it’s fine to talk about the differences. But promotional content is generally a turn-off for visitors, so make sure there’s a good reason when you write about your products.
When you’re struggling to come up with something to write about, industry news is a great place to turn. There’s always something going on and a news post will help show your readers that you stay up-to-date with the industry. They can also drive quite a bit of traffic to your website if you use the right keywords.
Of course, every industry is a bit different. If you sell sporting goods, you may be able to talk about the latest feat in sports. However, if your eCommerce site sells jewelry, it’s a completely different ball game. You may find the news is about blood diamonds or some recent jewelry heist. Either way, these news stories can be very interesting for readers and they are easily shareable on social media.
Event posts are great, but they won’t last for very long. If you’re going to blog about events, you’re best bet is to do it early enough to get some juice out of the post before the event.
A good month or two before the event or even blogging about it before the first round of tickets go on sale can help you get more life out of the post.
Creativity is what blogging is all about. Sometimes, you have to think outside the box to get something a bit different for your blog. For example, if you sell food products, you may want to provide creative, well-targeted recipes using your products.
Some websites have done this with organic food products or their specific brand and it works very well.
How-to and Tutorial Posts
Another good choice for your eCommerce blog is a how-to or tutorial post. This can work very well if you’re showing your audience how to use a product you sell.
If there’s something unique that can be done with it or even just providing useful tips for getting more out of the product can help draw in a huge audience.
You and Your Company
You certainly don’t want it to be all about you and your company, but a few posts here and there will help you connect with your audience.
You need to be honest, open and transparent with these types of posts or you won’t get much out of them, however. Show your audience who you are and what your company is all about. If you volunteer, do a post about the experience and how you helped the community.
Anything Industry Related
No matter what industry you’re in, there’s something you can write about. Every industry has plenty of subjects, whether you want to write about where the industry is headed or the history of it, you can find plenty of blog ideas just looking into the industry itself.
In fact, longer in-depth industry posts will often rank very well on Google and other search engines.
When you’re suffering from writer’s block, use these ideas to come up with something great for your eCommerce website. In fact, you can keep a file of ideas for blog posts, which will help whenever you’re struggling to come up with something new.