Video may seem difficult, but it’s a great way to spice up your website and reach a larger audience. Not everybody wants to read words on a computer screen. Some will watch a video before they will read even a single paragraph.
Using video on your website is just another way to provide great content. If you are using content marketing to drive traffic and sales, video should be at the top of your list. Forrester Research has done a study and found that a one-minute video is worth about 1.8 million words and 46% of people will take action after watching a video on your website.
There are many reasons to use video on your website, even if it means you have to figure out how to do it. Here are a few of the most important reasons.
Better SEO
Google has made it clear that using video will help you rank better. They use long clicks vs. short clicks as a part of their algorithm. Visitors watching even a short video will stay on your site longer, which means you have gained a long click. More long clicks mean better SEO and better ranking on Google.
Higher Conversions
When you add video to your website, you are set up to increase conversions. When somebody watches a video, they are better engaged and you will have a better chance of converting them today or later on. Nearly 80% of people watching a video can recall the video a month later.
Branding
You can only do so much with written content. When you put words on your website, it’s very helpful and can be very powerful, but it’s not the same for branding as a video. Using a video allows you to show off the personality of your brand and allows you to better connect with your audience.
Ability to Provide Real Customer Reviews
It’s easy to write off a written review or testimonial as fake. However, when the person is actually on the video, it’s a bit harder. When you use video on your website, you can allow customers to provide video reviews of your products or services. This can actually increase your sales as much as 20% simply because you have real people backing your business.
Video is Very Mobile-Friendly
Have you ever tried to read an article on your phone? How quickly do you get annoyed simply because the screen jumps as the page is still loading? Videos don’t do this. Once they are opened, they play on the phone without interruption or without any annoyances.
With the increase of people searching the internet on their phone and viewing content in their phone, video is becoming even more important. If you want to reach the mobile user, video is one of the best ways you can do it.
There are several very good reasons why you should be using video on your website. However, these are the top reasons and it should be very convincing when the studies show a visitor watching a video is far more likely to take action than a visitor just reading words on a screen.
