Regardless of the type of business you run, you need the right marketing. A website is a huge part of any marketing strategy and if you choose WordPress for your business website, you will gain access to many marketing tools.
WordPress is a very popular open platform with a number of tools, plugins and ways to make your website stand out. With the right marketing principles, you can make your WordPress website very popular. Here are some of the top ways to market your WordPress website.
Add Great Content
The best way to gain visitors for the long term of your site is with great content on your blog. Make it high quality, by creating content your visitors will not only read, but also be able to use. The keys to amazing content are:
- Make it Informative – Convey a message that fulfills the promise of the title.
- Make it Easy to Read – Content with multiple headings and bullet points is easily skimmable. This makes it easy for a reader to find what they are looking for quickly.
- Make it Sharable – If your content makes the reader want to share it with friends on social media, it’s high quality.
- Match the Content with Your Brand – Your brand may have a voice and if it does, your content needs to remain consistent with your brand’s voice.
All of these keys will help you create high quality content, which will draw in more visitors to your website and blog.
Some of the plugins you can use to schedule your content and make it easier to create include:
Scribe
This plugin will help with content marketing. You can easily research keywords and subjects for your content before you begin writing. The plugin will also analyze your content to ensure your writing works with your focus.
With the Editorial Calendar plugin, you will be able to see the different posts you have created and plan to create. You can drag and drop them anywhere on the calendar, which makes it easy to manage your entire blog.
Listly: Listicles for WordPress
The Listly plugin allows you to engage your audience with list layouts, galleries, magazine layouts and slideshows. This is a very powerful plugin for your content.
Market Blog Posts Socially
You don’t need to use every social media sites on the planet, but you do need to market to your social profiles. Every single blog post should hit 3 to 5 or more social media sites as soon as it’s published. Social signals not only help you gain immediate traffic and a following, but they also help increase your overall search engine optimization.
A few plugins you can use to help market your WordPress website on the different social media sites include:
With the Floating Social plugin, you can add a social sharing bar to your website for easy sharing. This can help your content go viral and make it very easy for visitors to share on Facebook, Twitter, Pinterest, Google+ and other outlets.
A very powerful plugin allowing you to share old posts on Facebook and Twitter, Revive Old Post is a must for the long term of your site. You will want to upgrade to the pro version so that you can use images and other options.
Adding many features with just one plugin is possible with JetPack. You will be able to do many things with your social marketing when you add this plugin to your arsenal.
Syndicating your Content
Content marketing requires good syndication to really get the most out of it. Getting your posts picked up or featured on other websites will help you gain powerful backlinks, along with plenty of traffic.
The best two tools for content syndication include Outbrain and Yet Another Related Posts Plugin.
Outbrain gives you the ability to be featured on other sites by putting your content in front of the largest content publishers out there. You may have to pay to be features, but it may be worth it to get traffic and links from huge sites, such as CNN or Slate.
The Yet Another Related Post Plugin or YARPP is a great tool for allowing readers to discover other content on your site. It will display pages and posts below your content, which fit with the current content they are reading.
All of these tools make WordPress an easy type of website to market to a mass audience or a targeted audience. If you plan to use WordPress for your business website, make sure you take advantage of these tools and tips.
