How to Connect with Your Target Audience Through Content
It’s hard to forget about your target audience. After all, they’re the reason you do business and their wants and needs are at the forefront of every decision you make for your company. But sometimes, when we’re creating content for our business and marketing it, we lose sight of the big picture and start to get stuck in ruts. We write a lot of self-promotional content because we’ve seen others do it on their blogs. Those blogs don’t get much engagement, and aren’t well-known, but who knows? Maybe they’re getting tons of leads from promotional posts. Maybe not. Your target …
5 Common Web Design Mistakes and How to Avoid Them
The importance and value of web design becomes clear when you compare a well-designed site with a poorly designed one. It can be difficult to put your finger on the elements of a site that don’t appeal to you, and sometimes the problem is combination of design issues overlapping. If you’re hiring a web designer to build and design your small business’ website, take note of these 5 common web design mistakes that will tarnish your website and how you can avoid them. Web Design Mistake #1: Flash with no function A website that looks nice but doesn’t let a …
4 Ways to Use Infographics to Market Your Business
Are you using infographics to market your business online? If not, you’re missing out! Infographics are one of the best ways to market new content and repurpose your older content. They are bite-sized pieces of content that really pack a punch and engage your audience. Infographics are highly visual, so they’re widely shared. They make the best information easier to digest and drive visitors to your website. Visually appealing infographics provide so many benefits for a small business blog, so take a look at these 4 ways you can use infographics to market your business! 1. Use infographics to market …
Promote Your Brand with Rich Pins on Pinterest
Pinterest is a highly visual social network. Brands that rely on visuals to sell their product can do really well on the site, which has over 100 million active users–of which women make up 85%. The problem that many brands experienced with Pinterest in the past was the challenge of getting users to leave Pinterest to visit their website. Most people use Pinterest to continually scroll through ideas and don’t often leave the site to get more details on one pin they liked. That’s why Pinterest created Rich Pins, special pins that include additional information right on the pin itself, …
Why Most People Don’t Like Social Media Promotions and How You can Make Yours Better
Have you considered the fact that most people can’t stand social media promotions? Why do people hate it? When you find it a good way to promote yourself, it feels like you’re stuck between a rock and hard place. You don’t want potential customers to loathe your social media promotions while you don’t want to miss out on the promotional opportunity. Most people sign up for sites like Facebook and Twitter to keep in touch with old friends or have an easier way to send new pictures of your family to relatives, so when people start seeing advertisement, it gets …
How can you Create a Better Bond Between Your Social Media and Your Website?
Do you feel that your website and social media page don’t seem to be in sync? Unfortunately if they are not, this can be a huge problem. They really need to be connected well because that is the best way to grow your audience, be effective in reaching more people and developing a stronger customer loyalty. Why would social media matter when you already have a great website? Well, your website is the basis for your company’s online presence featuring your contact information, your “about” section, pricing information and your logo but your social media pages are for engaging with …
What’s it Take to Get Success from Social Marketing?
Once you’ve decided to start using social media for your website’s marketing, you may have noticed you’re gaining increased exposure and have been able to acquire more customers. In some cases, it’s not as simple as advertising on Facebook and watching your ad bring in the sales; sometimes you have to pay for posts and in other times you can use social media marketing for free. By learning the difference between paid and organic social media marketing, adding in pictures and hashtags, and knowing the right time to market, you can become more successful on social media marketing. Here is …
Why Might a Sim City Player Make a Good Social Media Manager?
For those that have tried any of the Sim games, you may have found they have an addictive quality to them. They work as a simulation of real life in video game form allowing the user to give their Sim a job, a home, daily tasks and to build a whole city. Millions of copies of the games have been sold over the years even though it was first released back in the 80s. The game has changed its name to now say SimCity Classic but the simulation is the same other than the extended ability to create an entire …
