Tag Archives: Marketing

3 Steps That Make Your Content Go Viral

What is viral content? Viral content starts out like all other content–it’s written or created with an audience in mind. What makes viral content different, however, is the way it’s received by the audience. Instead of drawing a few clicks and likes here and there, viral content takes on a life of its own once it starts being shared by a small group of people and grows. At the heart of viral content is share-ability, or how appropriate readers deem the content for sharing. A lot of great, well-written or designed content fails to go viral simply because it’s not …

The 5 Most Valuable Website Metrics to Measure

There are a plethora of free and paid tools available that allow you to track the analytics and metrics related to your website and content marketing efforts. Every tool offers similar information, although some require you to pay more for certain features. Using a web analytics tool to measure and track your progress online can be overwhelming. There are so many metrics to measure—how do you know which ones are the most important? Which metrics reveal the bottom line? We use Google Analytics to follow our website and content marketing efforts, but any tool you decide to use will be fine.  …

How to Write Effective Job Descriptions

job descriptions

Ready to hire an employee? You need to craft a job description that clearly states what is expected of the role. Writing an effective job description will help you appeal to the right job candidates, set a parameter for compensation, accurately describe the job role, and set performance expectations. What should be in a job description? Summary Your focus should be on making your job description clear and concise. Most job descriptions start with a short summary of the position. In your summary, you might include: Tasks involved in the role Preferred methods for completing these tasks How the role …

Writing Too Much About This Topic Will Devastate Your Blog

blog topics

Running a blog for your business? That’s great! It means you understand the necessity of providing good, original content for your visitors, viewers, and customers. But not every topic deserves to be featured often on your blog. One of the worst mistakes we see business bloggers making is writing too much self-promotional content for their blog. Why is this a mistake? Promotional content about your business is self-serving. It doesn’t answer your customers’ questions (not counting FAQ posts, of course)–it just ‘promotes’ your business, attempts to sell your product, and features a lot of “we/our” language. For example, a promotional …

4 Ways to Connect Content to Social Media

Outbound vs. Inbound Marketing

Content shouldn’t stand alone on your website. There should be a fluid relationship between your website, your content, and your social media presence. If you’re writing great content but aren’t promoting it properly on social media, you’re wasting your time. Here are 4 ways to connect content to social and improve your marketing efforts. Include a mix of post topics and types We’ve all seen companies that only seem to post promotional content. It’s like they think if they have the attention of a potential customer, they should just start rambling about what is great about their brand. Unfortunately, people …

What’s the Difference Between Bounce Rates, Open Rates, and Click Rates?

difference between bounce rates open rates click rates

What’s the difference between bounce rates, open rates, and click rates in email marketing? We won’t waste any time telling you about how important email marketing is for your business. We’re going to assume you already know that. Below, we’ll talk about bounce rates, open rates, and click rates. At the bottom, there’s a short exercise you can complete. Play detective to find out what is going on with the email campaigns based on the level of bounce, open, and click rates they received. Bounce Rate The term bounce rate refers to the amount of your emails that are sent to invalid …

Is Social Media Risky for Small Businesses?

social media risky

As a small business owner, you’ve probably seen some examples of small businesses that have no business being on social media. They don’t post often enough (or they post way too much). They churn out uninteresting posts, neglect the audience for long stretches of time, and fail to ever register any real engagement. Maybe these experiences have caused you to believe that small businesses shouldn’t waste their time with social media. I would say that in some cases, you’re right–but in most cases, small businesses can and do use social media to fuel their growth and make their businesses stronger …

5 Things to ‘Steal’ from Your Competitor’s Websites

5 things to steal from your competitor's website

Originality is highly valued in our society, and for many business owners, there’s nothing better than being the best at something unique or offering an original service no one else is providing yet. But the reality is that sometimes, the person with the original idea isn’t always the best at executing the idea–getting great results from it–and the idea goes to waste. And sometimes, you’ll notice that no matter your efforts to be original and unique, your competitors are doing a wonderful job with a certain keyword, type of promotion, or customer niche. Don’t be a martyr for originality. Steal …

Why Customer Service is the Most Effective Marketing Tool

When we think about marketing tools, chances are, customer service isn’t one of them. Instead, we’re thinking about web-based tools that are pretty complex at their core, but exist to make marketing our business easier. We don’t often picture customer service as a ‘tool,’ per se, but that’s exactly what it is. Webster defines tool as “a device or implement used to carry out a particular function.” Good customer service will help with several of your business’ marketing functions; removing sales barriers, connecting with customers, answering questions and solving problems, and most importantly, driving sales. So what defines good customer …

4 Ways to Use Infographics to Market Your Business

Using infographics to market your business

Are you using infographics to market your business online? If not, you’re missing out! Infographics are one of the best ways to market new content and repurpose your older content. They are bite-sized pieces of content that really pack a punch and engage your audience. Infographics are highly visual, so they’re widely shared. They make the best information easier to digest and drive visitors to your website. Visually appealing infographics provide so many benefits for a small business blog, so take a look at these 4 ways you can use infographics to market your business! 1. Use infographics to market …

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