Content should be a huge part of your marketing strategy. When you add relevant content to a blog or website, you have a better chance of ranking well in Google and you will keep visitor coming back for more.
There are many ways you can keep your content relevant. Of course, with all of these methods, you will also want to mix in evergreen content, which is always relevant. Here are a few other ways to ensure you maintain relevant content on your blog or website.
Create How-to Posts and Videos
How-to posts and videos provide something readers and viewers need. If you are teaching them how to do something, such as install a WordPress theme or customize it, you are giving them relevant content they need right now.
How-to posts and videos are very powerful and rank very well in the search engines. The “How-to” prefix is one of the most popular used by people searching on Google, Yahoo and Bing. People are always looking for a video or a post to explain how to do something.
Interview someone in your Industry
If you can score an interview with a well-known person in your industry, this can be a great way to provide relevant content. Ask them five to ten questions and after the interview do a write up for your blog. You can include the questions and answers in Q&A format. Sometimes, this is a great way to get tips and tricks from an industry expert on your blog.
Hit the Trending Topics
Even though posts on trending topics may not have much value a few months from now, if it’s trending, it’s relevant. Whenever something is trending, especially in your industry, take the time to do a post about it. This is a great way to create buzz around your blog and you may just become the source for trending topics within your industry.
There are many great ways to keep your content relevant on your blog or website. Make sure you use these methods so that your content doesn’t become outdated.