After you get your website built and it goes live, the job isn’t done. Of course, marketing becomes a priority, but you should also make sure your website stays up-to-date. Here are some of the things you need to keep an eye on.
Sometimes, you create content and link to an outside source. Then, that source takes down the page or moves it to a new destination. When this happens, you end up with a broken link, which makes you look bad.
Part of keeping an up-to-date website is taking care of broken links. If you use WordPress, you can simply use a broken link finding plugin to alert you of any broken links. If not, you may need to do this manually or find another tool to scan your site for broken links.
However you go about finding broken links, make sure you keep them fixed.
After your website goes live, it’s time to start blogging. You want to add regular content for your readers, and yes, this is considered part of maintaining your website. Blogging more than once per week is recommended.
If you want to add a new look to the pages on your site, you can easily do so by updating the images. Maybe it has been a year or two and things, such as employees working for you, product packaging or anything else, has changed. Update the images to ensure your site is current and give it a new look.
Check the Usability
Occasionally, it’s smart to use a tool to check the usability of your website. Google actually factors this into your ranking. A few times a year, you should ask for feedback from users about your website. This will help you make changes to improve the overall experience.
Change Page Content
As you gather analytics, you may notice specific web pages have a higher than normal bounce rate. If this is the case, you want to update the content on the site and possibly the images. There’s a reason why so many visitors are leaving once they arrive at the page. Make sure you review the pages and make necessary changes.
If you’re using WordPress or another CMS, it’s best to turn on automatic updates for plugins, themes and the actual CMS. However, if you don’t want to use automatic updates, make sure you update everything, as necessary. Missing an update could cause major issues with your site.
Review Page Formatting
Occasionally, it’s a good idea to look at your page formatting. Even if you reviewed the content five times before it went live, you may have missed a typo or grammatical mistake. There could also be formatting glitches that happened during an update or you simply missed. It’s also a good idea to bring in another set of eyes.
Check Analytics Often
Your analytics can tell you quite a bit about your site. If you have a specific page usually receiving high traffic and a low bounce rate, but it changes suddenly, it may throw up a red flag. You may need to check the page and find out why it changed so quickly.
Make sure to monitor your analytics regular to ensure everything is running smoothly. This should also include monitoring your hosting to ensure you upgrade before the traffic crashes a server or something else goes wrong.
Use these tips to help ensure you run a healthy website. It takes more than just building it and getting it all set up. You need to make sure the site is maintained and remains up-to-date, as well.