Landing pages give you the opportunity to promote a product or service easily. You can use them for specific marketing campaigns or just to separate products you are promoting. Here are just a few ways to increase conversions with the use of landing pages.
What Exactly is a Landing Page?
If you’re unfamiliar with landing pages, you certainly need to know what they are before you start using them. A landing page is a page on your websites used to direct traffic to for a specific reason. They are specializes pages created specifically to get the visitors to take action. Some of the most common uses for landing pages include:
- Promoting products or services
- Building an email list
- Building a social media community
- Split-testing advertising
When you decide to use a landing page, you are providing a better way to get your visitors to take the action you want them to take.
Key Elements for High Converting Landing Pages
Creating a successful landing page means you have to add in the right elements. The layout is the easy work, while the hard work is the copy, media and other elements. Here are some of the things you need to include in your landing pages.
Attention Grabbing Headline
You get about three to five seconds to grab the attention of a visitor. They will either stay on the page or click away. Your headline has to grab their attention and make them want to read further.
When you are promoting a product, service or just trying to build your email list, you have to create urgency. The visitor cannot be left to think about your offer. Instead, they need to take action and you need to create the urgency to get them to take action.
Show your Credibility
Why should they buy from you? Why should they trust you? Are you an expert? These are all questions visitors will be thinking about when they see your landing page. Answer these questions by showing your credibility and building trust.
This is a very important step because it will usually seal the deal. Customer reviews, awards, accolades and anything else you can add that will build trust and credibility can take a landing page from low conversions to high conversions very fast.
Make them Take Action
A weak call-to-action isn’t a call-to-action at all. You need a strong call-to-action that tells them what to do and when to do it. Don’t add multiple calls-to-action for multiple products or services. Stick with one per landing page and make it strong.
You may not need to use graphics, but if you do, make sure they look great. You don’t want to spend time and money creating the perfect landing page only to find out your graphics make it look pedestrian. Make sure you get professional graphics and you will be far better off.
If you use these elements and you split-test two landing pages, two headlines, two calls-to-action against each other, you will be able to create better converting landing pages. Test, test and test some more to find out what helps your pages convert at the highest possible rate.