Evergreen Articles are really important to the success of a blog. Evergreen content is any content that is not going to become irrelevant down the road. A blog post about something going on in the news or a one-time event is going to become irrelevant once that event or story is old news while a blog post about a topic that doesn’t change much can be read when it’s first released and years down the road while still offering the same amount of value to the reader.
It’s crucial to include content like this to have a success blog along with fresh daily content or news topics because it’s the way you’ll generate traffic and it’s what gives your website a backbone of content that won’t go out of date easily. Here is a look at how to incorporate evergreen articles in your blog.
Why is Evergreen content so important?
This type of content gives your blog structure, a backbone and something that will keep it relevant at any age. Business owners have a hard time keeping up their blog with regular, fresh content, so having content that will stay relevant can help the website.
Unless you have a time of writers that have the time to keep your blog fresh daily or weekly, you need to have old posts that will stay relevant for a long time. Sometimes your users want guides that they can refer back to from time to time that aren’t related to current events or temporary events.
How can I create long-term relevant content?
Make your content relevant for years to come by talking about things that won’t change for years to come. Make it something your readers will want to read about down the road but it’s relevant enough to talk about now. Trending topics are a great source of article ideas but make those trending topics into an evergreen piece.
If you look back at what was trending a year ago, you’ll find topics that were Googled such as Charles Manson and his killings along with Kim Kardashian posing nude in a magazine. Rather than writing about Charles Manson in the news, why not write an article about serial killers and how to recognize one? Keep the subject narrow but on something that can be expanded on.
What types of content are evergreen?
Evergreen content are mostly going to be guides, infographics, how-to’s and product reviews. Recipes, advice, FAQs and resource lists are also great examples of evergreen content. It’s important that your visuals are important in the article if they are going to be used and that the products you are reviewing are as timeless as possible. You wouldn’t write about current news, recent trends or reports and studies for an evergreen piece.
Topics that could stay relevant while still being interesting to read now would be the history of your niche, an FAQ on your company, a resource list on a topic like a medical condition, a How-To for the everyday professional or a digital dictionary that explains your industry’s terminology a little better to clients.
Other great tips
Make sure you are still including new updates to your blog and including occasional trending news pieces outside of evergreen articles. It will make your blog appear fresh and help with your SEO. Refreshing your content is not only wise but it’s important to stay successful. Sometimes your old blog posts could use a refresher and you could re-write the piece with new information or a new take on the same topic.
Make sure you have a call-to-action on each of your pages of evergreen content. You’ll want these blog posts to encourage your readers to sign up for your newsletter or share the post. Make your call-to-action evergreen by offering a call to buy a product that is always offered, a link to a free eBook on your website or a newsletter sign up link.
Then, get the word out about your evergreen content by featuring a “Start Here” spot on the blog for newbies, sharing the link to discussions around the internet or promoting them through social media to remind people about them.
Along with writing the occasional trendy, news-worthy piece, make sure you have a great deal of evergreen content to make your blog sustainable for years to come.
