How Important is a Website for a Construction Company
Even with the incredible growth of the internet, websites still remain as one of the most overlooked vehicles for small, local businesses. Many companies stick with their offline advertising and don’t take advantage of this cost-effective advertising method. However, it’s becoming increasingly important for small and medium-sized construction companies to have a website.
A website provides an online presence and another way for potential clients to find you. You can use your website to answer common questions and address the most common concerns of prospective clients. It also provides an opportunity for free and very inexpensive advertising compared to traditional offline advertising.
Without a website, you may be overlooked by a potential client. Since a large portion of buying decisions from all types of consumers are made after online research, a construction website allows you to throw your name into the hat. Whether you handle residential or commercial construction, you need to be found online.
The Benefits of a Google Listing
Google has taken over the online world and provides the search engine trusted by over 75% of searchers. If you’re not listed on Google, you’re not only missing out on people searching on a computer, but also the many people searching on a mobile device. Imagine if you lost just one potential client every month because your competition can be found on Google and you can’t.
A website helps to even the playing field with your competition. You can use marketing methods, such as search engine optimization and pay-per-click advertising to make sure you’re found on Google for the right search terms. When somebody searches for the type of work you do and the city you’re located in, your website can show up at the top of the search results.
This provides a massive benefit for your construction company. However, if you don’t starts a construction website to represent your firm, Google cannot provide you with any traffic or potential customers. Instead, they will continue to feed your competitors new leads every month.
The Social Media Explosion
Word of mouth advertising is very powerful and social media has made it even more powerful. Now, if somebody buys a new product or hires a company to handle a job around the house, they can take pictures of the completed work or the product and share them with friends.
Those pictures could be of your work and if you have a website, your customers may include a link to your website with the pictures. At the very least, the people they shared the pictures with can easily find you by searching for your company name online.
Social media is quickly becoming one of the most powerful ways to reach any target market. However, you cannot take advantage of this powerful and very inexpensive marketing method if you don’t have a construction website.
Are Construction Websites Cost-Effective?
One of the major reasons local businesses don’t use a website for advertising is the perceived cost. They assume it’s too expensive and not worth the initial cost of hiring a professional website designer. However, it’s one of the most cost-effective ways to advertise your business, even in a small, local area.
Starting a construction website is like opening your business doors online. However, you don’t have to pay an expensive, monthly lease to keep your website running. Your online lease is the monthly or yearly hosting fee you pay to keep your website live. This cost can be as little as $5 per month.
For most construction firms, it will only take one new client finding them online every year to justify the cost of maintaining a website. In fact, that one new client will probably provide enough extra profit to cover the majority of your online marketing budget.
Start with a Top Hosting Company for Your Construction Website
Whether you handle the design of your site yourself or you hire a professional, you need high-quality hosting. This will act as the foundation of your website and you already understand how important a strong foundation is to the integrity of the structure.
At ITX Design, we offer hosting perfect for all business sizes. Our team of industry professionals provides award-winning support 24/7/365 with all of our hosting packages. We give you a foundation perfect for your construction website. Each package even includes all the necessary tools to build your new website yourself.
If you’re ready to take advantage of the power of the internet, choose a hosting package and get started today. Our support team is available to help you choose the right hosting for your construction website, if you’re not sure which package fits your needs best.