Why Does your Accounting Firm Need a Website?
Whether you work as just a one-person show or you have employees working for you, an accounting website is a necessary business tool. As the internet continues to grow, small and medium sized businesses will need to add a website to their portfolio.
Most consumers don’t grab the phone book and use the yellow pages to find service-oriented businesses any longer. The vast majority of people are making their buying decision after a search online. If you don’t have a website, they can’t find your business and you may become overlooked.
Five Reasons Accountants Need a Website
Many benefits come with starting a website and there are dozens of reasons you need an accounting website for your business. Here are the top five.
1. Improved Credibility
When consumers can find your company online, it gives you automatic credibility. A well-designed website provides great online representation and gives you an edge on your competition. Visitors can find out about your business any hours of the day and you can display your qualifications and awards. This will help to establish trust right from the beginning.
2. Cost-Effective Advertising
Advertising, especially during specific times of the year, is vital to the success of your accounting firm. Offline advertising is far more expensive than online advertising. Running televisions commercials, direct mail campaigns, magazine ads, radio commercials and other types of offline advertisements can drain your budget quickly. However, online advertising methods won’t put this type of strain on your marketing budget.
In addition, a website gives you the opportunity to receive free advertising. Other websites and blogs may find your site and provide a link for their visitors to access your site. This doesn’t cost you anything and you will receive free visitors to your website.
3. Balances the Competition
The internet allows you to balance the competition scales. Whether you run a small, one-person operation or a large Fortune 500 firm, you have the same opportunity to put your websites in front of your target audience. If your business is run on a local level, you have an even better opportunity because you don’t have as many other firms competing for your target market.
4. Improved Customer Relations
With a website, you can provide instant information to customers and potential customers. You can use a FAQ or frequently asked questions page to address some of the most common concerns and questions from prospective clients. Since they can access your site any time of the day, your business doesn’t have to be open to provide great customer service.
5. Ability to Use a Password Protected Area
A website provides the ability to use a password protected area for workers or for clients. You can use this type of section to provide reports, information or anything else necessary for your company to run smoothly. Clients can gain 24/7 access to the information they need from you and so can employees.
These are just five of the most important reasons to start an accounting website for your firm. Many other benefits come from an online presence.
How to Start Your Accounting Website
Starting a website to represent your accounting firm doesn’t have to be difficult. Most businesses either build the site themselves or hire a professional website designer. It will all depend on what you can afford.
Regardless of whether you handle the design of your site or hire somebody to do it for you, a top hosting company will be necessary. Hosting provides the foundation for your website and without great hosting, you may experience large amounts of downtime, along with other issues. Not all hosting companies are created equal.
ITX Design provides hosting packages specifically designed for small, medium and large businesses. Whether you have an established clientele or you’re just getting started, we provide a hosting package perfect for your accounting website. All of our packages include 24/7 technical support from an award-winning team of experts, a 99.999% uptime guarantee and all the necessary tools for creating your new website.
Create your online presence today with your very own accounting website. If you have any questions about our hosting packages, contact our support for a professional recommendation.