5 Parts of an Effective Email Marketing Campaign
It takes time to earn email subscribers. When a user trusts your company enough to give over their contact information in exchange for useful information from you, it’s important to deliver what you promised. A good email marketing campaign contains the same 5 basic parts, no matter what the purpose of the campaign may be. Pay special attention to optimizing each of these 5 parts when you create your next email marketing campaign to get the best results. 5 Parts of an Effective Email Marketing Campaign Subject line An effective email marketing campaign has to be opened by a lot …
How to Improve your Social Share Count Organically
Get your content shared on social media is huge. It’s not only affirmation that you are creating good content or posting valuable things, but it shows that your customers are connecting with your message enough to want to share it with others. They want to tell their friends about your helpful blog posts, your informative infographics, your exciting videos, and your eye-catching photos. It’s easy to get shared when you provide something useful to others, but for some, they will try to get shares in a forceful way. Since websites are sustaining themselves through the help of social media, it’s …
Listen While You Work: How Entrepreneurs Can Use Music to Succeed
Do you listen to music while you work? Many people don’t listen to music while working because they feel it will hamper their productivity or disturb others in the office. If you’re not an entrepreneur and you work for an existing company, listening to music while you work can even be an issue because of office policy. But studies have shown that listening to music while you work can help you focus better, be more productive, and make better decisions. It also improves your mood, an undeniable factor in how resilient you are and how likely you are to succeed. …
This Formula Makes It Simple to Find Dollar Value of Loyal Customers
Finding the dollar value of loyal customers doesn’t have to involve algebraic equations or your revenue information from the last 10 years. It’s simple to calculate just how much loyal customers are worth to your business over time, and the results can be revealing for your business. The customer lifetime value (CLTV) formula isn’t simple, but it’s accurate. This is what the formula looks like: The ‘First Purchase Formula,’ on the other hand, is very simple to use and while it’s less accurate than the CLTV above, it can land you in the right ballpark for calculating loyal customer value. …
30 Website Improvements You Can Make Today
Could your website use some improvement? If you’re not converting enough users, if people are exiting your site at a high rate, or if your web design is just outdated, it’s up to you to make the necessary changes. Improving your website doesn’t have to be a massive overtaking that drags on for weeks. You can make some small but noticeable changes to your website today and enjoy the increased conversions your efforts will earn. So, pull up a chair, get comfortable, and decide which of the following 30 website improvements you want to tackle today. Your customers will thank …
10 Top WordPress Themes for Vets and Pet Businesses
Do you run a pet clinic or veterinarian and you’re struggling to find the right theme to use for your website? Choosing a great theme for your website is what is going to make it possible for new customers to find you online, for current customers to contact you, and for people to learn more about what you do. Pet stores, vets, pet clinics, and other pet-related businesses all run into the issue of designing a great website to get their message out there and to market to their target audience. Fortunately WordPress offers some excellent themes for these types …
Start Growing Revenue by Doing a Quick Marketing Audit
As a business owner, you’re understandably concerned with growing revenue. It can become a fruitless exercise if you’re concentrating your efforts and resources on the wrong channels, so it’s important to keep an updated, top-level view of your marketing channels. If you’re hoping to outgrow or “wait out” the revenue growth problem, it’s time to shift speeds and come up with a strategy to manage the issue. The need to grow revenue doesn’t disappear the longer a business is around or the larger it grows – if anything, it only increases. Nearly half of all companies that have between 11-100 …
5 Top Resources for Bloggers to Build a Business
When you are trying to build a business as a blogger, it’s important that you are utilizing all of the best resources at your disposal. With the world of influence marketing constantly changing and evolving, you need to stay current on the trends. You can do this by keeping up with top influencers in your niche as well as those that are savvy about the current market for influencers. This is because they can help you keep up to speed on the latest trends and what could be of use for you professionally. In order to stay competitive as a …
Enhance Your Online Customer Service with These Tips
Looking for ways to enhance your online customer service? We compiled the most helpful tips for offering the best customer service and support online and over the phone. Put these tips into action at your company to improve your customer service and win more loyal customers. 5 Tips That Enhance Online Customer Service Implementing any or all of these tips will have a positive effect on your customer service. Whether you’re handling customer service for your business on your own or have a small team of customer service representatives, these suggestions can be a game-changer. Put a big smile on …
3 Times You Shouldn’t Upsell to Customers
Upselling is always a good call – right? Not necessarily. There are three scenarios in business when it’s inappropriate to try and upsell to your customers. Here’s what you need to know about when not to upsell – and when you absolutely should. When they’ve called customer service with a problem Undeniably, customer service interactions can be a great time to upsell services or products to customers. Shep Hyken, respected speaker and customer service expert, supplied an example of such a scenario: “…If a customer is at an Ace Hardware store buying a can of paint, it is perfectly logical, …
