Split testing can be a very powerful way to find the most clickable title for a WordPress post. Many internet marketers use split testing with landing pages and other elements. You can now use it with your WordPress posts titles.
Using the Title Experiments Free Plugin for WordPress
With the Title Experiments Free Plugin for WordPress, you can A/B spit test titles for your WordPress posts. This allows you to increase pageviews and get more clicks to your blog and website.
Simply download the plugin, install it and activate it from your WordPress Dashboard. Once the plugin is activated, you will be able to find it under Settings>>Title Exp Settings.
This section will allow you to configure the plugin as needed.
From this section, you can decide if you want to use JavaScript, ignore logged in users, display the best performing title in the feed, recalculate and so much more. There is even a Pro version of the plugin, which will give you more stats and options.
Along with deciding these different configurations, you will be able to choose which of the titles the search engines will find. Your choices include the first title or the best performing title.
Adding Titles to your Post
After you have configured this plugin, you will see an “add new title” link for your WordPress posts.
Once you click on this, you will be able to add a second title to each post for split testing. You can actually add more than just one extra title, if you want.
After you’ve added some titles and you’ve gained visitors, you will have a percentage shown next to each title. This will show you which one is performing the best and which one is performing the worst. You can delete or replace the worst performing titles, once enough data is gathered and maximize the amount of traffic you get to each blog post.
Why Should You Split Test?
Split testing your titles will allow you to maximize the clickability. You will be able to figure out which title is drawing the attention of searchers and those coming to your site. Once you know which titles perform the best, you can cut back to just the best one, but make sure you have gathered enough data first.
Now you know how to use the Title Experiment Free plugin for WordPress for A/B split testing of WordPress post titles. Use this method to gain more traffic with catchier titles.
