Why is Link Building a Marketing Thing, not a Google or SEO thing?
A backlink is a link that is placed in content to refer readers to the original source of what is being discussed. For example, a negative backlink can be placed on a blog in which an author wants to show their readership that you are a horrible writer or did something unprofessional. A positive backlink on the other hand, can lead to an increased credibility. As long as your backlinks aren’t there simply as part of a list of useful resources and nothing more, backlinks can really work in your favor. Link building is a great marketing tool but not …
A Beginner’s Guide to Viral Marketing
If you’re not familiar with viral marketing, this guide will help you understand it as a beginner. If you aren’t familiar with the terms “viral,” “shared,” or “interviewed,” you’ll get familiar with them as you start work on your website and social media marketing campaigns. These terms are a concept you’ll start to understand and implement as you become a viral marketing expert. Here is a look at what exactly this means, why it’s important, and great examples of those successful with it. What is viral marketing exactly? This form of marketing is another name for advertising done by “word …
Can you Boost Traffic and Ranking with Guest Posting?
If you’ve considered guest posting, you probably didn’t realize it’s a great secret tool for boosting traffic and rankings. Guest posting is a way for you to write content that will be featured on other peoples’ blogs and websites in the hopes of driving traffic to your site. While you may think that you are providing quality content for free and that it would be a waste of your resources, it’s actually an investment worth making. Guest posting introduces your work to an audience you may not have reached otherwise which will lead to an increase in your traffic and …
How can you Easily Spread your Content Online?
The goal of sharing content online is to share it with the world and get the message out there. Once you’ve written a stellar article or made an amazing video or infographic, how do you now spread it for all to see? Your content is a great for businesses that want to get their brand noticed, increase their target audience and convert website visitors into leads but creating the interesting content is the easy part. The hard part is getting noticed and having people want to come back for more. Business owners that share content online need to find ways …
Do you Understand the Importance of Evergreen Articles?
Evergreen Articles are really important to the success of a blog. Evergreen content is any content that is not going to become irrelevant down the road. A blog post about something going on in the news or a one-time event is going to become irrelevant once that event or story is old news while a blog post about a topic that doesn’t change much can be read when it’s first released and years down the road while still offering the same amount of value to the reader. It’s crucial to include content like this to have a success blog along …
How can you Use Automatic Tools for Website Monetization?
Automation tools are helpful in any area of business but they should definitely be utilized in profiting on your company’s website. Business owners love ways to make life a little be easier or more efficient and automation is one of the best ways to make this happen. It’s a convenient way to use technology to your advantage by increasing efficiency and allowing you the time to focus on more important tasks. Online marketing tools allow business owners to complete tasks faster and with less effort which increases profit and productivity. Along with online advertisement and email marketing, automation can take …
Why is Building Your Email List so Critical for Success?
One of the most powerful connections between any business and the consumer is email. With a properly built email list, you can build your bottom-line for today and the long term. In a recent study done by Infusionsoft, Word-of-mouth advertising ranked as the most effective marketing tool. However, right behind it was email marketing. You may not have control over word-of-mouth marketing, but you can take control of our email marketing. Why Should you Build an Email List? Building an email list is a very powerful and important strategy for the online section of your business. When you sent out …
Which Video Marketing is Better: Facebook or YouTube?
Facebook and YouTube are very powerful sites you can use for video marketing. With just about the same amount of hits per day, both sites are huge and provide plenty of reasons to use them. Here’s what you should know about video marketing with YouTube and/or Facebook. Facebook isn’t Perfect Facebook is great for video marketing, but they are missing the organic content discovery feature, content distribution and content in general. Facebook doesn’t have the same reach as YouTube and hasn’t partnered with some of the larger video sites, such as Hulu and Android. The biggest downfall of Facebook for …
What Should be a Part of Your Sustainable Web Traffic Plan?
Website traffic is vital to just about every business in today’s world. Without a web presence, you are missing out on profits. However, it takes more than just building a website to gain traffic. Here are some of the things you should have involved in your sustainable web traffic plan. More than Just Google A number of businesses only concentrate on getting search traffic from Google. However, this strategy is flawed, especially if Google makes a change and you lose your ranking. You need to have a traffic plan that involve more than just counting on the traffic Google. Social …
Do you Follow these Rules with your Email Marketing?
Email marketing can be very powerful, if you do it correctly. However, if you ignore specific rules, you may not be getting the conversions you want or the subscribers you want. Here are a few rules you should always apply to your email marketing campaigns. Relevance Matters If you are not relevant in the messages you are sending out, you are wasting your time. You need to keep your messages relevant and up-to-date. For example, if a customer made a purchase recently, you can send a thank you email and recommend a product that compliments what they purchases. Another way …
