Are you using Pinterest for a marketing opportunity right now? It’s a great way to show off what your business can do and people are on Pinterest non-stop. This is the year to make sure you are utilizing Pinterest for all that its worth instead of looking at it as an extra tool in your box. What is all the fuss over Pinterest? It’s image-central and people want visuals.
The visual content over text-only is a winner for Pinterest and that’s another reason that Instagram has blown up. Just like Facebook and Twitter posts get more attention when an image is attached, Pinterest does so well for being imaged-based and showing off company’s photos, infographics, illustrations, and e-paintings. Check out these tips to make sure your Pinterest marketing efforts are on point this year.
How to meet audience’s needs this year
For starters, you need to treat Pinterest marketing as a chance to meet the needs of consumers this year. What does your audience want to see as far as content? When you post great content and someone pins it, you statistically would end up with 6 page views and 2 site visits. Then, 50% of your orders will happen at 2 ½ months of pinning. Pins are 100 times more viral than a tweet from Twitter and pins generate over 10 re-pins. Keep in mind too, that orders from Pinterest will peak on Mondays.
Why infographics are great
If you are all about the infographics because they are so informative, Pinterest is the perfect place to share them. Pinterest is imaged-based which means that the site is a natural place for infographics and people will stop to read yours before sharing it with others, while an infographic on Twitter of Facebook may get overlooked. These are pin-friendly and will lead people to your website too.
How commenting is great for marketing efforts
Make sure you take the time to engage with others on Pinterest. Start commenting on pins and answer comments that you receive. It’s a great way to discuss a pin, offer more information, or show others’ interest. It will help people re-share Pins and motivate them to visit your website. Build a community through pinning and engagement. Comments are a great way to gain followers and start relationships from social media.
Start writing blogs that can be pinned
When you create content on your website, are you making it easy to pin? Start making sure your blog posts are pinnable so that people can share your great article, story, or photo with the world. Make sure you have a Pinterest button on the page and make sure it has an interesting and colorful image that is easy to Pin.
Without an image, it will be hard or unlikely to Pin. Make sure there is a quote or post headline that can be used for a pin’s description.
The ban on affiliate IDs on Pins
Back in February of 2015, the site started a rule that would ban all affiliate IDs on Pins. If you were to share an affiliate URL, your affiliate ID would be stripped leaving your clients to be unable to access the site by clicking on the link. Make sure you start writing a blog post where you mention the affiliate link so that it can be found on Pinterest.
Review the product, add images, or add testimonials so that you are using your blog post as the URL on Pinterest rather than an affiliate ID that will be removed. You can market your affiliate products without any trouble by blogging.
Use these tips for your Pinterest marketing in 2016 because it may be a more valuable tool than you realized.
