Google provides plenty of free tools for bloggers to improve their SEO, productivity and ultimately, their bottom-line. Whether you want to make money from your blog or just get your message out, you should be using the following free tools from Google.
Probably the most powerful analytics tool you can get for free, Google Analytics is a great place to start. You can use a plugin to install Google Analytics and make it work for your blog and website.
With this tool from Google, you will be able to see how your visitors found you, what they look for on your site and what they are looking for in general. This is a necessary tool for creating a great content strategy and addressing the needs of your target audience.
The Google Custom Search tool will help you create a better search on your blog. The default search you get from WordPress just won’t cut it and if you want users to find your content, on your site, you need the Google Custom Search tool.
You can use a premium WordPress search plugin to create a better search on your site or you can use the custom search tool from Google free of charge. It’s easy to add to your site and will blend in with your site design.
The Google Search Console tool will help you understand how Google sees your website. This is a set of tools you can use to rank better in Google. You can find out which keywords rang the best and which ones get clicked on the most often.
This tool will also allow you to submit your XML Sitemap to Google and will help Google discover your site better. Google will even notify you if there was a problem with indexing or crawling, which is a great tool to have. They will also show you any warning or errors, along with ways to resolve those errors or warnings.
The Tag Manager tool from Google makes it easy to manage all your tracking codes from one place. This is a very powerful tool for those using multiple analytics solutions and tracking codes. You only need to add one snippet of code to your site and you can manage everything else from the Google Tag Manager dashboard.
With the world of mobile search exploding over the past few years, making sure your site is mobile-friendly is vital to your success. The Mobile-Friendly Test from Google will analyze your site and let you know how mobile-friendly it is. This tool will even give you ways to make your site more mobile friendly.
Insights + Trends
Google Insights provides you with a tool to see what is trending. This tool allows you to enter a search term and see how it has trended over time. This can help you to see which topics to add to your content strategy and which ones may not fit well.
Page Speed Insights
We all know how important speed is in today’s online world. If you cannot deliver your site to a viewer fast, they may leave your site and find a competitor. Your load times will also affect your SEO, but the Google Page Speed Insights tool can certainly help.
This tool allows you to simply put in your URL and find out how fast it loads. You will also receive error messages and suggestions to help you make your site load faster.
The Google Keyword Planner tool is a great choice for finding the right topics for content and the right keywords to target. You can use this tool to generate a large list of keyword for your blog and see how often they are searched. If you need new blog post ideas, this should be your go-to tool.
Other free tools provided by Google that every WordPress blogger should be using include:
- Google My Business
- Google Drive
- Google Alerts
- Google Keep
- Google Fonts
- Google Sheets, Form, Calendar, Slides, Docs
- Google AdSense
Google provides a number of great tools you can use to make your blog better and help people find each of your posts faster and easier. Whether you are a beginner or you have been blogging for years, using the free tools provided by Google can really help you reach the next level.