If you want your e-business to be a thriving success, you have to get educated on how others have found success. There are several steps involved that have to get done in order to have a chance at success. Neglecting to pay attention to your site design is one way you will hinder your own success.
Some business owners take all of the appropriate steps but neglect to promote the site through marketing campaigns, online advertising, or social media. If you haven’t followed the guidelines to rank higher on search engines, you are going to be harder to find as well. What other steps need to be taken to have a chance at being successful online? When you want to run a part of your business online, be sure to follow these steps to help you to be more successful.
Create and register a domain name
The first step to building your e-business is to come up with a great domain name. You’ll have to register the domain name as well, which will help you to determine if the ones you are thinking about using are already taken or too similar to someone else’s.
Your domain name is a URL that acts as your website name and it can be registered on sites like Yahoo, GoDaddy, or Dotster. It can also be registered through your web hosting company and many will give you a free domain name with the purchase of a new hosting plan. It lasts for a year but you can register for up to five years if you’d prefer.
It’s inexpensive to register your domain, typically ranging at $10 to $15 per year, but you have to remember to renew each year or you’ll end up with a website that’s down and unavailable to customers at some point. The domain name creation needs to be really thought out because if it’s not clear, simple, catchy, or relatable to your business, you may risk customers struggling to find you.
Next, you’ll need to find great web hosting. There are many options for your web hosting needs, but the decision could affect how your business functions. For example, choosing shared web host could save you money but you may experience downtime when other websites on the server see an increase in traffic. C
hoosing a dedicated server web host may be great for business, but it will cost a fortune to have your own server. You must choose a web host to have a company website and you’ll have to do your research to find a reliable host with good ratings.
Design and promotion
Next, you’ll need to create a great site design and figure out how to promote your site. After registering and signing up with a web host, creating the website can be done on your own or with a hire professional website designer. Depending on your budget and level of experience, you’ll have to decide which route to go. There are many pre-built templates and tools to help you do it on your own which could save you money.
Consider how you will promote the site to get the business you need to make money as a company. Many people will work to make it higher in search engine rankings while others will start a company blog and advertise it on social media.
Whatever works for you, make sure you’ve made a website with fast page loading times, accessibility on mobile devices, and material that is easy to skim through for your customers in a hurry. Make sure you’ve implemented a way for your customers to make payments for your products or services which should include a shopping cart, a merchant account, and a payment gateway such as PayPal.
once you’ve implemented all of these steps, you will have a thriving e-business in no time. Then you can focus your energy on your next product or marketing campaign.