Did you know that nearly half the small businesses found in the United States don’t have a website? This is a huge mistake and your business needs a website. However, it’s not the only mistake small businesses make.
When it comes to running your business and doing so with a website, you need to understand which mistakes to avoid. You cannot just build a website and expect people to find it. Even if they do find it, you cannot expect visitors to know what to do.
You wouldn’t expect a customer to know what to do when they buy a product or service from you, so why would you expect them to know what to do on your website? Here are three mistakes you need to avoid if you want to make sure your small business website is highly effective.
You may have a website, but if it’s not mobile-friendly, you’re missing out. Many searched happen on mobile devices every day, especially for local businesses. If you don’t provide a mobile-friendly website, Google won’t rank you as high and you won’t get the same amount of visitors as you could with a mobile-friendly site.
You want to make sure your site works well on mobile devices. The easiest way to do this is to test it out on your own mobile device and see how easy it is to navigate and view. Remember, when you share a blog post on Facebook or Twitter, many of your followers are going to view it on their mobile device. If they cannot easily see it, they will move on.
Not Using Social Media
Social Media isn’t just a fad. For a small business, it can be the most powerful, most inexpensive and most profitable way to build a group of followers. Your business can simply thrive you use social media correctly.
With the right posts on Facebook, Twitter, Pinterest, Google+ and other social media channels, you can build a community of fans. This means, more repeat orders, less money spent on marketing and a healthier bottom-line for your business.
You don’t have to make social media your life, but using it can certainly help your business. Sometimes, it’s as easy as just writing a blog post and sharing it on all your profiles. Other times, all you need to do is remain active by sharing other people’s stuff on your profiles.
Poor or No Call-To-Action
When somebody finds your website, they need to be told what to do next. You have to provide a strong call-to-action or you won’t turn as many visitors into customers.
Your main goal may be to build a list of email addresses you can market to. If this is the case, you need to provide the sign up form and tell them to sign up. Of course, giving something away for free is another good way to entice them.
There are many mistakes you can make with your small business, but you don’t have to. By having a website, making it mobile-friendly, using social media and providing a strong call-to-action, you can avoid the mistake of simply building a website and expecting people to find it.