How is Online Marketing Like Online Dating?
Marketing seems a bit like a dirty word for business owners anymore. It means self-promotion, which can be stressful if you don’t like to be pushy. However, marketing doesn’t have to be a dirty word. You don’t have to be pushy. Good marketing is much like online dating and you can find others passionate about what they do and ready to work with you. There are many things you can do to make marketing work for you. Here are some of the ways online marketing can become more like online dating. Offer Something People Want When you’re trying to find …
Apple Shuts Down First Viable Ransomware for Mac OS X
Mac owners have long touted the impermeability to online threats as one reason for choosing Apple over Microsoft. However, even the seemingly airtight Mac OS X operating system is vulnerable to specifically-crafted, sophisticated ransomware that is designed to get past Apple’s security parameters. That happened last week, when Palo Alto researchers found that ransomware targeted at the Mac OS X operating system, called KeRanger, was fully operational and functional for the first time ever. Apple immediately took action, revoking the abused security certificate that the KeRanger attackers used and updating it’s built-in anti-malware system, XProtect, with a new signature in …
The Ideal Blog Comment Length
Getting comments on your blog is always a good sign–your readers are engaged enough to contribute to the discussion and add their two cents. This means you’re on the right track! But some topics can encourage people to get really passionate and write long comments on your blog. Those long comments make it harder to see other comments and make your web page unnecessarily long. Plus, spam bots often generate long, meaningless comments that take away from the legitimacy of your website. Why Does Comment Length Matter? The most helpful comments are at least 60 characters long, but less than …
What Will We Get in WordPress 4.5?
The beta version of WordPress 4.5 is already available to be tested through the WordPress Beta Tester. It’s a beta release with all the expected new features of the real version when it comes out. Not all of the features may end up in the final release of WordPress 4.5, but there won’t be anything else added to the list. It seems like WordPress is constantly updating the platform and they are. Sometimes updates are about security or bugs, but this time it will include plenty of new features or improvements to current features. Some of the new features we …
Static HTML vs. WordPress – Which is the Best for Your Website?
Launching a new website for business or personal reasons means choosing the platform or type of website fitting your needs best. Often, you will have to decide between static HTML and WordPress for your website. These are both very beneficial, but only one will fit with what you need the best. What is WordPress? When designing a new website, WordPress is the CMS or content management system you can use to manage your blog, website, design, theme and everything else having to do with your site. You can easily make changes from the admin area and even an absolute beginner …
How to Write Copy That Converts
Writing copy to effectively support and promote your business is a challenge. Everyone responds to the written word differently, so phrases and words that appeal to some may not appeal to others. The tone of your copy is an important factor of that way customers perceive and respond to your brand. Professional, informative copy attracts different customers and users than informal, funny copy. So how do you strike the right balance and write copy that converts? How to Write Copy That Converts Consider the channel Your copy should differ based on the channel it’s going to be presented on. Social …
The 3 Small Businesses That Always Fail
Interested in starting a small business, or already own a business and wondering what your long-term chances at success are like? Apparently, if you own an independent restaurant, a retail store, or are a direct seller, your chances aren’t good. In fact, they’re pretty awful. Small businesses in general fail within the first year about half the time. A whopping 95% of small businesses close before they hit Year 5. More surprising stats about small business success and failure (you’ll see a lot more in the infographic): 40% of small businesses are profitable 30% break even 30% are steadily losing …
Sleeping Your Way to the Top: 5 Sleep Habits Successful People Have
What makes successful people different from the rest? It turns out, a series of small-yet-significant decisions about their everyday lives are what separate the average from the stellar. One of the most noticeable things successful people do that unsuccessful people do not: Get a good nights’ sleep. But how? If you’re busy running a company, managing a family, and trying to make some time for yourself, how can you enjoy a peaceful slumber each night? Steal the sleep habits of the successful and sleep your way to the top. 5 Sleep Habits Successful People Have Sleep Habit 1: Ban blue …
How & Why You Should Consider an Alternate Header for Your WordPress Theme
Have you heard of people telling you to use alternate headers for your WordPress theme? It may make you reminisce about the times when people would use a different look on each page and how old school this is. Myspace is one spot you may be remembering for a time that focused on this. In reality, there’s a practical reason to why you should consider using an alternate header for your WordPress theme and it’s not simply to cure your viewer’s appetite for entertainment. In reality, using an alternate header is practical, especially for an ecommerce site in which you …
Do You Really Need a Privacy Policy?
If you run a website, you need a privacy policy. It may be easier to make money from a blog and website compared to a traditional business, but you still have to follow specific legal requirements. You won’t need to check the zoning laws or get any time of building permit. However, you will need to take care of some legal things for your blog and website. Even if you’re not making any money from your site yet, a privacy policy is necessary. When you start collecting any type of information from visitors, display any type of ads or track …
