Mailchimp vs. Constant Contact: Choosing the Best Email Marketing Tool
You know that email marketing is an important part of your marketing plan. But if you aren’t sure where to start, the entire process can seem overwhelming. Mailchimp and Constant Contact are the two leading players in the email marketing industry, and to someone just beginning their journey of subscribers and mail lists and click rates (oh my!), the two can seem one and the same. However, there are some important distinctions between the two, and getting both sides of the story will help you make an informed decision about the email marketing solution–Mailchimp vs. Constant Contact–you want to use. …
Choosing the Best Domain Name for Your Website
When you want to start a website or blog, you need to choose a domain name. This is a bit like choosing the name of your website, but there’s more that goes into it. After choosing your domain name, you will be able to register it (if the name you’ve chosen is available) and start uploading content. At this point, it’s very difficult to change your domain name and can cause all kinds of branding issues if you try to change it. It’s best to choose the right domain name from the beginning. Below, we are going to cover what …
The 6 Types of Employees You’ll Find in Any Office [Infographic]
You’ll come across many different types of employees in your office. All types are required to make the world run smoothly (and sometimes, a bit unpredictably). Every office is different, but there seems to be a careful balance: In almost every office across the U.S., you can identify a few people that roughly fit the types we’ll describe below. Tell us which types of employees you recognize from your own office–and which type you think you might be! The 6 Types of Employees in Every Office Vocoli put together an excellent infographic outlining the 6 types of employees you’re likely to run …
5 Employee Motivation Techniques That Are Proven to Be Effective
Motivating employees that seem to have lost their drive can be a challenge. Many business owners and supervisors are tempted to give exuberant raises, undeserved promotions, and implement expensive workplace changes in attempts to motivate employees. But research has proven that money and other extrinsic (outside the self) motivators simply don’t work long term to recharge employees. In fact, they can condition employees to continue the un-driven behavior that you want to change. Luckily, you can rely on motivation techniques that have already been proven to be effective. There’s no guesswork involved–if you want to boost productivity and workplace morale, …
Skyrocket Your Conversions With These 5 Optimization Tips
Website traffic is great, but it doesn’t make your website worth more. You may have a high traffic website, but if your conversion rate is very low, it won’t help your business or give you much value. You need traffic and a high conversion rate to really make your website worth money. Whether your website is used to generate business leads, sell products or make commissions from affiliate products, you need a high conversion rate. Here are a few tips you can use to optimize your website and increase your overall conversions. Keep it simple and clear A huge mistake …
Writing Amazing Headlines That Make People Click [Quick Read]
What made you click on this article? The headline probably had something to do with it. Right away, the headline told you what the post would be about and provided some extra information in brackets. Imagine if the headline had been How to Write Headlines That Get More Clicks. Would it have appealed to you as strongly? Writing amazing headlines that make people click is less of an art and more of a science. That is, we’ve figured out the formulas that seem to work and those that definitely don’t. Steer clear of clickbait Surprisingly, many bloggers and writers are …
The Recommended Times to Post on Social Media
Running the social media channels for your business or blog? You’re likely using a scheduling program’s optimized posting time suggestions or assumptions like “post at lunchtime” to schedule your posts, but that’s not netting you the results you’re looking for. People tend to use social media in predictable patterns throughout the day, and a lot of research has gone into finding the best times to post on social media – no matter who your audience is. Without spending a dime on expensive research or trial and error, schedule your posts at the times you’ll see below to get the most …
How to Use S.M.A.R.T. Goals to Grow Your Blog
Setting goals has always been a wise, growth-motivated thing to do for a business, individual, website, blog or any other endeavor. However, you can’t just set goals and expect to reach them. The goals have to be set in the proper way to ensure you have a fighting chance of reaching and achieving your goals. Your blog is no different. Setting S.M.A.R.T. goals will make a huge difference in the effectiveness of your efforts. It doesn’t matter why you’re blogging – the way you set your goals will make a difference. Defining a S.M.A.R.T. Goal S.M.A.R.T. goals are not a …
How to Effectively Handle Negative Business Reviews
As a business, negative business reviews are inevitable. It’s hard to please every single customer. You may try your hardest, provide great products and excellent customer service, but you’ll have to deal with a negative business review sooner or later. This is simply an organic part of any business as it grows. With the online world using reviews to make decisions on what to buy, where to eat and even which plumbing service to call, it’s important to handle negative reviews in the best way possible. You cannot simply ignore these reviews. Here are five effective ways to handle negative reviews about …
Which WordPress Plugins Help You Gain More Email Subscribers?
If a major objective of your website or blog is getting more email subscribers, you need the right plugins. Using WordPress means you have access to some of the best tools to make this happen. Here’s a look at some of the best free and paid plugins for getting more email subscribers. WPForms A very easy to use tool, WPForms provides a drag & drop form builder you can use for WordPress. It provides the ability to create payment forms, contact forms, subscription forms and much more. You can do it all with just a few clicks of a mouse …
